中国家电企业技术标准战略研究

发布时间：2018-03-08 18:20

本文选题：技术标准　切入点：战略　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：改革开放以来，中国家电企业经过三十多年的高速发展，取得了可喜的成绩，国内主要家电产品年产量一直居于全球首位，2012年出口产值突破510亿美元，在36种家电产品中有29种家电产品产销量，位居世界第一。但是，目前我国家电企业还没有一家能跻身世界500强，与国际家电巨头相比竞争实力仍然比较薄弱。未来，我国家电业的在技术标准战略等领域还面临着诸多挑战。本文采取理论研究和实践经验相结合的研究方法，从技术标准的概念、分类、作用等基础理论入手，通过分析技术标准战略的国内外研究现状，深入分析了技术标准与知识产权、技术性贸易壁垒的密切关系，指出了只有实施技术标准战略才能有效破除技术贸易壁垒，只有将技术标准与知识产权相结合才能实现效益的最大化。同时本文结合自身的工作经历，从宏观和微观的角度，分析出现阶段中国家电企业在实施技术标准战略中存在的具体问题，指出中国家电企业实施技术标准战略的紧迫性。最后，本文从合现阶段中国家电企业在实施技术标准战略中存在的问题，从企业具体的操作层面，，提出了实施技术标准战略的具体方案。实施方案分别从技术标准的实施初期、前期、实施过程和实施后四个方面进行阐述，整个过程均要围绕核心技术、技术标准和技术专利开展相应工作。由于技术标准战略的研究大多从政府层面、政策层面研究的较多，本文从家电企业关于技术标准战略的具体实施层面进行研究和阐述，希望以此为中国家电企业实施技术标准战略提供了一些指引。
[Abstract]:Since the reform and opening up, China appliance enterprises after thirty years of rapid development, has made gratifying achievements, mainly domestic appliances annual output has been among the first in the world, in 2012 the export value exceeded $51 billion, in 36 kinds of home appliances in the sales of 29 kinds of household electrical appliances, ranked first in the world. But at present, China's household electrical appliance enterprises also no one among the world's top 500, compared with the international home appliance giant competition strength is still relatively weak. The future of China's household electrical appliance industry in the field of technical standard strategy is also facing many challenges.
This paper adopts the research methods of theoretical research and practical experience combined with the classification from the concept of technical standards, with the role of basic theory, through the analysis of strategy of technological standards in domestic and foreign research status, in-depth analysis of the technical standards and intellectual property rights, related technical barriers to trade, it is pointed out that only the implementation of technical standards strategy in order to get rid of technical barriers to trade effectively, only the maximization of technical standards and intellectual property to achieve a combination of benefits. At the same time, combined with their own work experience, from the macro and micro perspective, analyzes existing problems in the implementation of technical standards strategy in the present stage Chinese household electrical appliance enterprises, points out the urgency of the implementation of technical standards strategy China household electrical appliance enterprises. Finally, this paper in the present stage Chinese household appliance enterprises in the implementation of technical standards strategy problems from the specific enterprise operation layer Face, put forward a concrete plan of the implementation of technical standards strategy. The implementation of the program were from the initial stage of the implementation of technical standards of prophase, the implementation process and after the implementation of the four aspects, the whole process should focus on core technology, technical standards and patent technology to carry out related work. By the research on technical standards strategy, mostly from the government level, study on the policy level more, from the household electrical appliance enterprises in the specific implementation on the technical standard strategy for research and elaboration, hope to provide some guidelines for China household electrical appliance enterprises to implement the technical standard strategy.

【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.1;F426.6

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