基于价值链主导的商业模式创新研究

发布时间：2018-03-11 07:45

本文选题：价值链　切入点：商业模式　出处：《青岛科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：在新的经济条件下,随着企业所处商业环境的的不断变化,企业的竞争形式也在发生变化。越来越多的管理者意识到,商业模式正逐渐成为企业取得竞争优势的关键。正如管理学家彼得·德鲁克(Peter F.Drucker)所言,“当今企业之间的竞争,不是产品之间的竞争,而是商业模式之间的竞争”。商业模式的创新有利于为企业构筑竞争优势,这与价值链的主张不谋而合,从而引导我们从价值链的视角来探讨商业模式创新。本文先对国内外有关商业模式的研究进行了总结梳理,在此基础上从价值链的视角出发确定了本文的研究内容——基于价值链主导的商业模式创新研究。分析了在新的经济条件下企业价值链的内容以及企业商业模式的构成。在分析了商业模式创新的相关理论基础上,对价值链主导商业模式创新的应用状况、互联网对商业模式创新的影响进行了总结,并对价值链主导商业模式创新的路径进行了探索,分别从客户服务能力、生产组织能力、资源整合能力、持续发展能力四个方面出发构建了价值链主导商业模式的评价体系,选取了青岛红领集团为案例,通过模糊综合评价法对其商业模式进行了分析,最后分别从依据市场变化为企业发展精准定位、发掘创新需求提高企业自主创新能力、推动两化深度融合构建网络支撑平台、建立资源共享与交流机制、重组与优化企业内部价值链、加强知识产权保护的重视程度6个方面阐述了价值链主导商业模式创新的推进措施。通过本文的研究,笔者认为,价值链与商业模式作为企业创造价值的逻辑,都有助于为企业构筑竞争优势,从价值链的视角出发分析商业模式的途径有多种。因此,对于商业模式的构建要从多角度分析,价值链视角为企业的商业模式创新提供了有效的分析工具,能够帮助企业的管理者在新的经济环境下审时度势,引领企业取得更好的发展。
[Abstract]:Under the new economic conditions, as the business environment in which enterprises are constantly changing, the competitive forms of enterprises are also changing. More and more managers realize that, Business models are becoming the key to a competitive advantage. As Peter F. Drucker, a management scientist, puts it, "the competition between companies today is not competition between products. It is competition between business models. "the innovation of business models is conducive to building competitive advantages for enterprises, which coincides with the idea of the value chain. In order to guide us from the perspective of the value chain to explore business model innovation. On this basis, the content of this paper is determined from the perspective of value chain, which is the innovation research of business model based on value chain. The content of enterprise value chain and the business model of enterprise under the new economic conditions are analyzed. On the basis of analyzing the relevant theories of business model innovation, This paper summarizes the application of value chain leading business model innovation, the influence of Internet on business model innovation, and explores the path of value chain leading business model innovation, respectively from customer service ability and production organization ability. The evaluation system of value chain leading business model is constructed from four aspects of resource integration ability and sustainable development ability. The Qingdao Red Collar Group is selected as a case, and its business model is analyzed by fuzzy comprehensive evaluation method. Finally, according to the market changes for the precise positioning of enterprise development, explore the need for innovation to improve the ability of independent innovation, promote the deep integration of the two to build a network support platform, and establish a resource sharing and exchange mechanism, This paper expounds the promotion measures of the innovation of the leading business model of the value chain from six aspects: reorganizing and optimizing the internal value chain of the enterprise and strengthening the degree of attention to the protection of intellectual property rights. Through the research of this paper, the author thinks that, As the logic of creating value, both value chain and business model are helpful to build competitive advantage for enterprises. There are many ways to analyze business model from the perspective of value chain. The perspective of value chain provides an effective analytical tool for the innovation of business model, which can help the managers of enterprises to judge the situation in the new economic environment and lead the enterprises to achieve better development.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

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