知名商品包装装潢法律问题的思考

发布时间：2018-03-13 17:48

本文选题：知名商品　切入点：包装装潢　出处：《西南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：关于中国第一品牌的“王老吉”商标案虽然已经有了结果,但是发生在加多宝集团和广药集团的纠纷并没有结束,当事人双方的争议从商标权的归属转移到特有包装装潢的争夺,这成为了今年的一个社会热点。总所周知,商品的包装装潢对于经营者而言是非常重要的,商品的包装装潢是经营者用于创造商品形象、推销商品、开拓市场的一种竞争手段,是经营者的财富,是该商品与其他商品相区别的明显标志,对商品有较大的促进销售的作用。知名商品包装装潢之所以会引起如此之大的争议,最主要的原因莫过于是其自身的特殊属性,当包装装潢符合相应的条件时,其是可以受到著作权法、专利权法、商标权法和反不正当竞争法的保护的,但是,正是由于其保护方式的多样化而保护的客体又是同一标的物,当具体纠纷发生时,各个不同的保护途径在保护的过程中往往会发生权力交叉的情况,这些不同形式的知识产权之间也就会发生冲突,如何对他们加以协调即是解决问题的重点,究竟用何种法律手段可以最及时有效的保护包装装潢,切实的解决争议仍然是一个难以解决的问题。因此,首先,我们必须对权利进行协调,而协调的前提在于不同知识产权之间的利益平衡,这种平衡完全集中于包装装潢这个载体上,故本文首先完成的是不同知识产权之间的利益平衡。其次,在平衡各方利益之后,本文提出了对包装装潢进行全新的定性,只有完成了对包装装潢的定性才可以更好的处理与包装装潢有关的争议,正确、全面的对于对待包装装潢。最后,在给包装装潢做出最基本的定性以后,包装装潢的归属即是我们要解决的重要问题,包装装潢到底应该归谁所有,这也是会产生争议的原因,也是解决争议的出发点和落脚点。文章从热点“王老吉”案出发,以知名商品和包装装潢的界定为基点,重点分析了知名商品包装装潢的独立性,并在此基础上探讨了包装装潢的法律性质和权益归属,以期在理论上可以给包装装潢做出明确的界定,在实践上可以更好的解决现实中存在的纠纷,并且起到一定的指导司法实践的作用。
[Abstract]:Although the "Wang Laoji" trademark case concerning the first brand in China has already reached a conclusion, the dispute that took place between the Gadobo Group and the Guang Yao Group has not ended. The dispute between the two parties has shifted from the ownership of trademark rights to the struggle for special packaging and decoration, which has become a social hotspot this year. As is known to all, packaging and decoration of commodities is very important to the operators. Packaging and decoration of a commodity is a competitive means used by a business operator to create a commodity image, sell a commodity, and open up a market. It is the wealth of the operator and a clear symbol of the difference between the commodity and other commodities. To the commodity has the bigger promotion sale function. The most important reason why packaging and decoration of well-known commodities cause such a great controversy is that it has its own special attributes. When packaging and decoration meet the corresponding conditions, it can be subject to copyright law and patent law. The object protected by trademark right law and anti-unfair competition law, however, is the same subject matter because of the diversification of its protection methods, when the specific dispute occurs, In the process of protection, different ways of protection often lead to overlapping of powers and conflicts between these different forms of intellectual property, and how to coordinate them is the key to solve the problem. What kind of legal means can be used to protect packaging and decoration in a timely and effective manner is still a difficult problem to solve effectively. Therefore, first of all, we must coordinate our rights. The premise of coordination lies in the balance of interests among different intellectual property rights, which is completely concentrated on the carrier of packaging and decoration, so the first thing this paper completes is the balance of interests among different intellectual property rights. Secondly, after balancing the interests of all parties, This paper puts forward a new qualitative analysis of packaging decoration. Only by completing the qualitative analysis of packaging decoration can we better handle the disputes related to packaging decoration. Finally, we can treat packaging decoration correctly and comprehensively. After making the most basic qualitative analysis of packaging decoration, the ownership of packaging decoration is the important problem that we need to solve, which is also the reason of the controversy and the starting point and the end point of resolving the dispute. Based on the definition of well-known goods and packaging decoration, this paper analyzes the independence of packaging decoration of well-known commodities, and discusses the legal nature and rights and interests of packaging decoration based on the "Wang Laoji" case. In order to theoretically make a clear definition of packaging decoration, in practice can better solve the existing disputes in reality, and play a role in guiding judicial practice.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D922.294;D923.4

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