2016年中国移动消费分析

发布时间：2018-03-28 12:56

本文选题：移动网络　切入点：移动消费　出处：《中国流通经济》2017年01期

【摘要】：2015年以来,我国移动网络迅速发展,电商、团购、旅游、支付及网络约车五大类移动消费旺盛,不同年龄段、不同消费能力和不同学历的移动用户其使用行为各具特点。从当前情况来看,移动消费基础设施建设不完善,移动网络信息安全问题突出,文化和娱乐消费较少,老年群体移动市场开发不足。未来,移动消费将成为线上消费的主要渠道,移动和物联网将主导"互联网+",社交、娱乐将提升移动消费体验,个性化消费进一步推动移动产业细分,移动支付和即时位置共享将引导线上线下消费融合。为了加快移动消费产业发展,应加强互联网金融监管,规范信用消费市场;推动移动网络提速降费,扩大免费Wi-Fi的覆盖范围;加快信息安全和知识产权保护立法;加强移动消费统计监测;继续加大对移动技术基础性创新的支持力度;积极引导合理消费。
[Abstract]:Since 2015, China's mobile network has developed rapidly, with five major categories of mobile consumption, such as e-commerce, group buying, tourism, payment and Internet ride-hailing, which are booming at different ages. Mobile users with different consumption abilities and different academic qualifications have different characteristics of their use behavior. From the current situation, the construction of mobile consumption infrastructure is not perfect, the problems of mobile network information security are prominent, and the consumption of culture and entertainment is relatively low. The mobile market for the elderly is underdeveloped. In the future, mobile consumption will become the main channel for online consumption, mobile and the Internet of things will dominate the "Internet", and social and entertainment will enhance the mobile consumption experience. Personalized consumption further promotes mobile industry segmentation, mobile payment and real-time location sharing will lead to the integration of online and offline consumption. In order to speed up the development of mobile consumer industry, we should strengthen Internet financial supervision and standardize the credit consumption market. Promote the mobile network to increase fees and reduce fees, expand the coverage of free Wi-Fi; accelerate information security and intellectual property protection legislation; strengthen mobile consumption statistics monitoring; continue to increase support for basic innovation of mobile technology; Actively guide rational consumption.
【作者单位】：中国国际电子商务中心内贸信息中心;
【分类号】：F126.1

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