立体商标与外观设计专利的交叉与冲突研究

发布时间：2018-04-18 20:21

本文选题：立体商标 + 外观设计专利　；参考：《兰州大学》2014年硕士论文

【摘要】：伴随着商品经济的持续快速发展,我国知识产权制度在社会主义市场经济中所发挥的作用日益明显。生产力的提高促使商品或服务日趋同质化,使得消费者不能轻易地仅从琳琅满目的商品中区分来源,因此企业间的竞争不仅是商品质量或服务的竞争,更是品牌与创新的竞争。商标和外观设计也逐渐成为企业加强产品营销、提高市场竞争力以及发展知识产权战略的关键。立体商标作为商标的特殊形式,以其可由商品本身或商品包装构成的三维特点更加具备显著性,得到了越来越多的企业注册使用。外观设计的创新使得产品富有美感,也能够提高消费者的购买欲望,增加商品销售量。立体商标和外观设计由不同的法律进行保护,其主旨和目的也各不相同。然而,当外观设计具备显著性时也能起到区分商品来源的作用,可能会被注册为立体商标；而当立体商标存在美感时,或许也能够受到专利法保护,二者存在一定的交叉和重叠。更重要的是,在第二次修订的《专利法》第25条中,将平面印刷品的图案、色彩或者二者的结合做出的主要起标识作用的设计列为不能授予外观设计专利的项。这样以来商标权与外观设计专利的交叉与冲突问题便主要集中在了立体形状产品领域。因此,本文章主要通过立体商标与外观设计专利的比较研究,综合分析二者的交叉与冲突问题,全文共有四个部分：首先,分别考察立体商标与外观设计专利的国内外法律保护现状,对二者的特征以及申请注册的条件进行概括分析。其次,对比分析立体商标权与外观设计专利权的交叉与重叠问题,研究二者存在交叉的前提,阐述其表现方式,并且研究二者交叉所产生的现实意义以及能给企业带来的经济意义。再次,通过对比分析和归纳二者产生冲突的特征、原因以及表现形式,此外,还对司法实践中,立体商标与外观设计专利侵权诉讼近似性判定的冲突进行比较分析。最后,依据前文对立体商标与外观设计专利交叉和冲突问题的分析,总结解决二者冲突的建议,归纳解决冲突的原则,提出解决冲突的对策。
[Abstract]:With the sustained and rapid development of commodity economy, the role of intellectual property system in the socialist market economy is increasingly obvious.The improvement of productivity makes the goods or services become more and more homogeneous, so consumers can not easily distinguish the source from the full range of goods. Therefore, the competition among enterprises is not only the competition of goods quality or service, but also the competition of brand and innovation.Trademark and exterior design have become the key to strengthen product marketing, improve market competitiveness and develop intellectual property strategy.As a special form of trademark, stereoscopic trademark has been used by more and more enterprises because of its three-dimensional characteristics, which can be made up of commodity itself or commodity packaging.The innovation of appearance design makes the product full of beauty, also can increase the consumer's desire to buy and increase the sales volume of the product.Three-dimensional trademarks and designs are protected by different laws, and their purport and purpose are different.However, when the design is significant, it may be registered as a three-dimensional trademark, and it may also be protected by patent law when it has a sense of beauty.There is a certain cross and overlap between the two.More importantly, section 25 of the second revision of the Patent Law lists the design of a flat print, color, or combination of the two as an item that cannot be granted a design patent.In this way, the intersection and conflict between trademark rights and design patents are mainly concentrated in the field of stereoscopic products.Therefore, this article mainly through the three-dimensional trademark and the appearance design patent comparison research, synthetically analyzes the two intersection and the conflict question, the full text has four parts:First of all, the domestic and foreign legal protection status of stereoscopic trademark and design patent are investigated respectively, and the characteristics of the two and the conditions of applying for registration are summarized and analyzed.Secondly, the paper analyzes the intersection and overlap between the three-dimensional trademark right and the design patent right, studies the premise that the two have intersecting, and expounds its expression mode.And to study the practical significance of the intersection of the two and can bring economic significance to enterprises.Third, through comparative analysis and induction of the conflict between the two characteristics, causes and manifestations, in addition, the judicial practice, three-dimensional trademark and design patent infringement litigation similar to the conflict between the comparative analysis of the conflict.Finally, based on the above analysis of the intersection and conflict between 3D trademark and design patent, the author summarizes the suggestions to resolve the conflict, summarizes the principles of resolving the conflict, and puts forward the countermeasures to resolve the conflict.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.42

【参考文献】