角色商品化法律保护研究

发布时间：2018-04-23 10:04

本文选题：角色商品化 + (角色)商品化权　；参考：《山东大学》2014年硕士论文

【摘要】：角色商品化是一种重要的商品促销方式。我国对角色商品化的研究起步较晚,但近年来随着这一领域内纠纷的不断发生,理论界与司法界对角色商品化予以了很大的关注。但无论是在理论研究还是司法实践中,我国在角色商品化的法律保护上都存有一些误区。本论文主要采用比较方法对角色商品化研究较早以及保护较好国家的立法与司法实践进行研究,讨论角色商品化的法律保护途径,对我国理论及实践中的一些错误观点予以纠正,并提出了完善我国角色商品化法律保护的建议,以期对我国角色商品化的法律保护提供新的思路。本论文共分为四部分。第一部分对角色、商品化、角色商品化等相关概念,角色商品化的发展、主体以及分类进行了分析研究。第二部分主要从比较法的角度对一些主要国家角色商品化的法律保护进行了研究,这些国家包括美国、日本、英国、德国等。通过对这些国家角色商品化法律保护的研究,为我国角色商品化的法律保护寻找可以借鉴的思路。第三部分为对角色商品化保护途径的探究。笔者认为,不应依许多学者建议的那样设立(角色)商品化权,因为其设立欠缺必要性同时具有危险性,应当采取多元保护模式,运用我国现有的民法与知识产权法对角色进行保护。第四部分提出了完善我国角色商品化法律护保的建议,通过分析我国现有法律在角色商品化保护中的问题,结合国外立法及司法实践提出自己的见解与对策。
[Abstract]:Role commercialization is an important way of promoting goods. The research on the commercialization of the role in our country started late, but in recent years, with the continuous occurrence of disputes in this field, the theory and judicial circles have paid great attention to the commercialization of the role. However, in both theoretical research and judicial practice, there are some misunderstandings in the legal protection of role commercialization in China. This thesis mainly uses the comparative method to study the earlier research on the commercialization of role and the legislative and judicial practice of the countries with better protection, and discusses the legal protection ways of the commercialization of the role. This paper corrects some wrong viewpoints in our country's theory and practice, and puts forward some suggestions to perfect the legal protection of the commercialization of the role in our country, in order to provide a new way of thinking for the legal protection of the commercialization of the role in our country. This paper is divided into four parts. The first part analyzes the related concepts of role, commercialization, role commercialization, the development of role commercialization, subject and classification. The second part mainly studies the legal protection of the commercialization of the role of some major countries from the perspective of comparative law. These countries include the United States, Japan, Britain, Germany and so on. Through the research on the legal protection of the commercialization of the roles in these countries, we can find some ideas for the legal protection of the commercialization of the roles in our country. The third part explores the ways to protect the role of commercialization. The author believes that the right of commercialization should not be established as suggested by many scholars, because the lack of necessity of its establishment is also dangerous, so it should adopt the multiple protection mode. Use the existing civil law and intellectual property law to protect the role. The fourth part puts forward the suggestion of perfecting the legal protection of role commercialization in our country. Through analyzing the problems of the existing law in the protection of role commercialization, combined with foreign legislation and judicial practice, the author puts forward his own opinions and countermeasures.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923

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