与品牌客户联合行动对代工企业新产品创新绩效的影响机制研究

发布时间：2018-04-26 07:11

本文选题：代工企业 + 联合行动　；参考：《华东理工大学》2014年硕士论文

【摘要】：近些年,产业分工日趋细化,已经深入到产品内部的研发、生产、营销等各个环节,竞争范围已经从单个企业之间的竞争扩大到联盟与联盟之间的竞争。国际品牌客户希望选择实力较强的代工企业以巩固自身在全球竞争环境中的地位,代工企业也希望借助与品牌客户合作的机会提升自身竞争力。在已有研究的基础上,本文构建了代工企业与品牌客户的联合行动对代工企业产品创新绩效影响机制的理论模型。以代工企业中高层管理人员和研发人员为样本,对模型的假设进行检验。通过实证研究方法,基于对174份有效问卷的数据处理与分析,验证了联合行动、知识获取、知识整合对新产品创新绩效的影响作用。通过研究,本文得出研究结论有：(1)联合行动对新产品创新绩效有显著的正向影响；(2)与品牌客户的共同研发活动对代工企业的知识获取有显著正向影响,而共同规划对知识获取没有显著影响；(3)知识获取对新产品创新绩效有显著的正向影响；(4)知识获取在共同研发与新产品创新绩效之间起到完全中介作用；(5)知识整合在知识获取与新产品创新绩效之间起到显著的调节作用。其中,“共同规划对代工企业知识获取的影响不显著”是本研究的意外发现。可能的原因是品牌客户在与代工企业共同规划的过程中,更侧重对知识产权的保护,因此,不利于代工企业的知识获取。但是总的来看,由于共同规划表明代工企业与品牌客户之间有长期而稳定的合作关系,这种长期而稳定的合作关系有利于双方建立互惠互信模式,降低监督成本,分担代工企业的创新风险,从而有利于代工企业的新产品创新绩效的提高。最后,本文就研究的结论进行总结和分析,提出对企业的管理建议,并反思研究不足,展望未来研究。
[Abstract]:In recent years, the industrial division of labor is becoming more and more detailed, which has penetrated into the research and development, production, marketing and other links within the product. The scope of competition has expanded from the competition between individual enterprises to the competition between the alliance and the alliance. International brand customers hope to select strong contract enterprises to consolidate their position in the global competitive environment, contract enterprises also hope to use the opportunity of cooperation with brand customers to enhance their competitiveness. On the basis of the previous research, this paper constructs a theoretical model of the influence mechanism of the joint action of contract enterprises and brand customers on the performance of product innovation in contract manufacturing enterprises. The hypothesis of the model was tested with senior management and R & D personnel as samples. Based on the data processing and analysis of 174 valid questionnaires, the effects of joint action, knowledge acquisition and knowledge integration on the innovation performance of new products are verified by empirical research methods. Through the research, this paper concludes that the joint action has a significant positive impact on the innovation performance of new products. (2) the joint R & D activities with brand customers have a significant positive impact on the knowledge acquisition of contract enterprises. There is no significant effect of joint planning on knowledge acquisition. (3) knowledge acquisition has a significant positive impact on the performance of new product innovation. 4) knowledge acquisition plays a complete intermediary role between joint R & D and new product innovation performance. It plays a significant role in regulating knowledge acquisition and new product innovation performance. Among them, the impact of joint planning on knowledge acquisition in contract manufacturing enterprises is not significant. The possible reason is that brand customers pay more attention to the protection of intellectual property in the process of joint planning with contract enterprises, therefore, it is not conducive to the acquisition of knowledge in contract enterprises. But on the whole, because the joint planning shows that there is a long-term and stable cooperative relationship between the contract enterprises and the brand customers, this long-term and stable cooperative relationship is conducive to the establishment of a mutually beneficial model of mutual trust between the two sides and reduces the cost of supervision. Share the innovation risk of the contract enterprise, so as to improve the performance of the new product innovation of the contract enterprise. Finally, this paper summarizes and analyzes the conclusions of the research, puts forward some suggestions on the management of enterprises, reflects on the lack of research and looks forward to the future research.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2

【参考文献】