网络商业混淆行为的反不正当竞争法规制研究

发布时间：2018-04-29 14:02

本文选题：网络商业混淆行为 + 反不正当竞争法　；参考：《南京航空航天大学》2013年硕士论文

【摘要】：随着网络技术的不断发展，网络环境中的不正当竞争行为引起人们的普遍关注，学界一度展开热烈讨论，形成大量文章。多数文章主要从立法者角度研究，提出立法上完善的建议，但对法律的实际操作、法律适用的研究也不可或缺。本文即意在探讨在现有法律体制内如何应对网络技术所带来的挑战，规制诸多新型不正当竞争表现，因而并未提到我国法律规制现状、缺陷及立法上完善的建议，而是以方法论的视角研究、论证在现有法律体制内如何规制。一些较为典型的网络不正当竞争表现如网页、域名、链接对各种商业标识的混淆都可归入到商业混淆行为之中，因而笔者主要研究网络商业混淆行为。首先笔者对网络商业混淆行为作了概念上的界定，界定为传统商业混淆行为在网络环境中的延伸，并阐述了其商业标识、知名度、混淆后果的构成要素，为类型化研究奠定基础。其次，通过对美国与德国规制模式的对比，说明相对于美国前卫的知识产权保护理念，，德国反不正当竞争法中类型化的规制模式更适合我国需要平衡网络经济发展与经营者利益的国情。借鉴德国模式，一是在反不正当竞争法领域予以规制，在法域比较上知识产权法为法定权利提供静态意义的保护，而反不正当竞争法为法益提供动态保护，更能适应层出不穷、千变万化的网络混淆新形态，在微观层面上，各类网络商业混淆行为也都更适用反不正当竞争法。借鉴德国模式，二是在反不正当竞争法领域规制适用类型化的模型，一方面是对抽象概念的进一步演绎，即对一般条款以一定的价值衡量标准具体化；一方面是对具体个案的归纳，即对各类网络商业混淆行为通过抽取其实质性类型特征而归入商业混淆行为的归类研究。
[Abstract]:With the development of network technology, people pay more attention to unfair competition in network environment. Most of the articles mainly study from the angle of legislator, and put forward some suggestions to perfect the legislation, but the study on the application of law is indispensable to the practical operation of the law. The purpose of this paper is to discuss how to deal with the challenges brought by network technology in the existing legal system, and to regulate many new types of unfair competition, thus not mentioning the current situation, defects and legislative suggestions of our country's legal regulation. It is a methodological study to demonstrate how to regulate in the existing legal system. Some typical network unfair competition performance such as web pages, domain names, links to various business identity confusion can be classified into the business confusion behavior, so the author mainly studies the network business confusion behavior. First of all, the author defines the network business confusion behavior, defines it as the extension of the traditional business confusion behavior in the network environment, and expounds the elements of its business identification, popularity and confusion consequences. It lays a foundation for the study of typology. Secondly, through the comparison of the American and German regulatory models, this paper illustrates the intellectual property protection concept relative to the American avant-garde. German anti-unfair competition law in the type of regulation model is more suitable for our country needs to balance the development of network economy and the interests of operators. Using the German model for reference, the first is to regulate in the field of anti-unfair competition law, to provide static meaning protection for legal rights in the comparative law of intellectual property, and to provide dynamic protection for legal interests in anti-unfair competition law, which can adapt to the endlessly emerging. The ever-changing new form of network confusion, on the micro level, all kinds of network business confusion behavior are also more applicable to the anti-unfair competition law. Referring to the German model, the second is the model of the application of the rules in the field of anti-unfair competition law, on the one hand, the further deduction of the abstract concept, that is, the specification of the general terms according to a certain value standard; On the one hand, it summarizes the specific cases, that is, the classification of various types of online business confusion, which is classified as commercial confusion by extracting its substantive type characteristics.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D922.294

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