CTYC公司PSA技术市场营销的项目化管理模式研究

发布时间：2018-05-01 17:13

本文选题：PSA技术 + 市场营销　；参考：《电子科技大学》2013年硕士论文

【摘要】：变压吸附（Pressure Swing Adsorption，PSA）是一种气体分离技术， CTYC公司在七十年代率先在我国进行PSA技术的工业化研究，80年代在上海吴淞化肥厂建成我国第一套PSA氢气纯化装置，标志着我国拥有自主知识产权的PSA装置成功运行。经过的三十多年的发展，我们国内的PSA技术取得了长足的进步。随着市场的不断拓展和不断完善，PSA的市场营销模式也不断的发展着变化。从最初的卖方市场到现在的买方市场，市场竞争不断加剧。CTYC作为国内PSA技术首创者和领头羊，不仅面对着国内众多小型企业的竞争，也需要面对国际上的大型跨国企业的竞争。面对如此众多的竞争压力，市场营销的模式也需要与时俱进。运用项目管理的方法，，对企业的营销活动进行项目化管理，是一种全新的营销管理模式，它是将企业营销过程中的任务进行分解，采用项目管理的专业化方法对营销过程进行管理，借助项目的生命周期理论，通过组织、计划、实施、执行、过程监控一整套的项目管理程序进行营销项目管理，合理分配企业资源，提高企业经营效率。本文在分析企业项目化管理趋势、项目管理方法优势的基础上分析CTYC公司现有的营销管理现状及存在的问题。运用项目管理的方法，结合项目的生命周期理论，对氢气提纯PSA技术、乙烯资源回收PSA技术在炼化行业的营销活动的PSA技术营销模式进行分析，通过对PSA技术营销过程中营销目标，项目组织结构、项目组织计划实施、项目收尾等步骤的研究，探索出一套适用于CTYC公司PSA技术在特定行业或者是特定项目的营销活动项目化管理流程。使CTYC公司的市场营销活动更加系统化和科学化。
[Abstract]:Pressure Swing sorptionPSAs is a kind of gas separation technology. CTYC Company took the lead in the industrialization of PSA technology in China in the 1970s. In the 1980s, the first PSA hydrogen purification plant was built at Wusong Chemical Fertilizer Plant in Shanghai. Marks our country has the independent intellectual property right PSA device to run successfully. After more than 30 years of development, our domestic PSA technology has made great progress. With the continuous expansion of the market and constantly improve the PSA marketing model is constantly changing. From the initial seller's market to the present buyer's market, the market competition intensifies continuously. CTYC, as the pioneer and leader of domestic PSA technology, faces not only the competition of many small domestic enterprises, but also the competition of large multinational enterprises in the world. In the face of so many competitive pressures, the marketing model also needs to keep pace with the times. Using the method of project management to carry on the project management to the marketing activity of the enterprise, is a kind of brand-new marketing management mode, it is to decompose the task in the enterprise marketing process, Using the specialized method of project management to manage the marketing process, with the help of the life cycle theory of the project, through organizing, planning, implementing, executing and monitoring a whole set of project management procedures to carry out marketing project management. Rational allocation of enterprise resources to improve the efficiency of business operations. Based on the analysis of the trend of enterprise project management and the advantages of project management methods, this paper analyzes the current marketing management situation and existing problems of CTYC Company. Using the method of project management and combining with the life cycle theory of the project, this paper analyzes the marketing mode of PSA technology of hydrogen purification and PSA technology of ethylene resource recovery in the marketing activities of refining and chemical industry. Through the research of the marketing target, the project organization structure, the project organization plan implementation, the project closing step and so on in the PSA technology marketing process, To explore a set of CTYC PSA technology in a specific industry or a specific project marketing project management process. Make the marketing activity of CTYC company more systematic and scientific.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.72

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