湖南省文化创意产业竞争力研究

发布时间：2018-05-06 19:53

本文选题：文化创意产业 + 竞争力　；参考：《西南财经大学》2014年硕士论文

【摘要】：随着科学技术的不断进步和人们消费层次的不断提升,知识型经济和消费经济的特征日益凸显,基于新技术和新模式下衍生出来的现代服务业也获得了高速发展。文化创意产业在这样的大背景下产生并迈入了一个飞速发展阶段。文化创意产业是一种新兴产业,它以文化为基础、以创造为核心、以思想为动力,通过利用高科技手段对文化资源进行深度整合与提升,通过对知识产权的不断开发和广泛运用,从而生产出具有高附加值的产品和服务。从产业的涵盖范围来看,文化创意产业既包括图书馆、文化文物、艺术表演、书刊出版、广播电视和录音录像制品等传统文化领域,同时也包括信息服务、文体娱乐、电影、知识产权和新媒体等体现现代文化的新兴领域。目前,文化创意产业的迅速成长已经成为发达国家和地区经济发展的重要特征,以创新、创造、创意为核心的文化创意产业的发展规模和水平,正在逐渐成为衡量一个国家或地区整体竞争力高低的重要标志之一。从国际上来看,英国、美国、日本等国家都把文化创意产业确立为本国重点发展的支柱产业,并通过制定相关的政策措施以及采取大量的有效手段来积极推动产业规模不断壮大。近些年来,我国政府针也对文化创意产业的发展出台了一系列的相关政策和报告,为其发展提供了政策支持。特别是在十八大报告中被提到了新的高度,确立文化产业在2020年将成为国民经济支柱性产业。文化创意产业是朝阳产业,无烟产业,符合湖南“两型社会”的建设要求。在湖南省大力倡导发展和培育战略性新兴产业和建设“文明强省”的发展背景下,研究文化创意产业链条和培育文化创意产业核心竞争力,有利于湖南省社会经济的发展。目前国内外学者对文化创意产业的研究多是从宏观角度出发的政策性研究,定量实证研究很少。为了对湖南文化创意产业进行深入的研究,从竞争力模型入手,通过政府政策的有效扶持,挖掘湖南文化创意产业价值增值点,具有重大的理论和现实意义。基于理论研究上的不足和现实发展的需要,本文对湖南省文化创意产业竞争力进行了研究,通过综述已有国内外文献,阐述了相关的理论基础,从总体上、发展趋势、细分行业、产业集聚四个方面分析湖南省文化创意产的整体发展状况,随后介绍了湖南省的重点子产业的发展状况,分析了湖南在发展文化创意产业上的优势与劣势。通过构建指标体系,对湖南省文化创意产业竞争力及在全国的竞争力水平进行实证分析,结合分析研究的结果,从宏观、中观、微观三个方面提出湖南省文化创意产业未来发展的相关战略以及有针对性的对策。全文共分为5章,具体内容如下：第1章是绪论部分。首先,本章介绍了全文的选题背景与研究意义；随后,较为详细的综述分析了文化创意产业、产业竞争力及相关的文化创意产业竞争力研究；然后,介绍了本文的主要研究思路、研究内容以及在研究过程中本文所使用的方法,文章的创新与不足等内容。第2章是基本概念的界定与理论基础。本章首先对文化创意产业的概念和内涵进行了相关介绍,随后介绍文化创意产业相关理论。本文的核心内容是对湖南省文化创意产业的竞争力进行分析,因此产业竞争力理论是本文的重要理论基础。第3章是湖南省文化创意产业发展现状分析。本章首先从总体概况、产业发展趋势、细分行业、产业集聚四个角度分析湖南省文化创意产业整体发展现状,随后对重点子产业的发展状况进行简单描述。然后对湖南省文化创意产业的优势和劣势进行系统分析,为探析湖南省文化创意产业提供依据。第4章是湖南省文化创意产业竞争力实证分析。本章是本文的重点部分,首先结合和借鉴湖南省文化创意产业的发展实践,对湖南省文化创意产业竞争力的评价指标体系进行构建。然后采用主成分分析法对湖南文化创意产业整体竞争力及影响因素进行分析；随后选取10个文化创意产业比较发达的省市的相关年度数据,采用因子分析法对湖南与其他9省市的文化创意产业的直接竞争力进行比较分析,从而确定湖南文化创意产业在全国的综合竞争力排名。第5章是提升湖南省文化创意产业竞争力的相关对策研究。本章是全文的结论部分,从宏观、中观、微观三个方面提出湖南省文化创意产业未来发展的相关战略以及有针对性的对策。研究结果表明近几年来湖南省的文化创意产业呈现快速增长的发展趋势,其竞争力水平也逐年上升且后期发展态势迅猛,预期将给湖南的整体发展带来巨大的经济效益和社会效益。但与国内部分发达城市相比,湖南的文化创意产业发展还存在一定的问题。目前湖南省产业功能布局不合理,产业配套体系不完整以及产业协作发展格局混乱,这些都严重阻碍了湖南产业经济的发展以及湖南文化创意产业竞争力效率水平。因此,必须制定一些可行的有针对性的对策来促进湖南省文化创意产业的健康可持续发展。
[Abstract]:With the continuous progress of science and technology and the rising consumption level , the characteristics of knowledge economy and consumer economy have become more and more prominent , and the modern service industry derived from new technology and new mode has also gained high - speed development .

At present , the rapid growth of cultural and creative industries has become an important feature of the economic development in developed countries and regions . In recent years , Chinese government needles have set up a series of relevant policies and reports for the development of cultural and creative industries .

Based on the lack of theoretical research and the need of realistic development , this paper studies the competitiveness of the cultural creativity industry in Hunan Province . Through the review of the present literatures , this paper analyzes the overall development of the cultural creativity industry in Hunan Province , and analyzes the advantages and disadvantages of Hunan ' s cultural creativity industry . By constructing the index system , the paper puts forward the relevant strategies and countermeasures for the future development of the culture creative industry in Hunan Province from three aspects : macro , meso and microcosmic .

The full text is divided into five chapters , the concrete contents are as follows :

Chapter 1 is the introduction part . First , this chapter introduces the background and significance of the text selection .
Then , the research on the competitiveness of cultural and creative industries , industry competitiveness and related cultural and creative industries is analyzed in detail .
Then , the article introduces the main research thinking , the research content and the methods used in this paper , the innovation and insufficiency of the article .

Chapter 2 is the definition and theoretical basis of basic concepts . Firstly , this chapter introduces the concept and connotation of cultural creativity industry , then introduces the relevant theories of cultural creativity industry . The core of this paper is to analyze the competitiveness of cultural creativity industry in Hunan Province . Therefore , the theory of industry competitiveness is the important theoretical basis of this paper .

Chapter 3 analyzes the present situation of the development of the cultural and creative industries in Hunan Province . Firstly , this chapter analyzes the present situation of the whole development of the cultural creative industry in Hunan Province from four angles of general situation , industry development trend , subdivision industry and industry agglomeration , and then makes a brief description of the development status of the key sub - industries . Then the paper analyses the advantages and disadvantages of the cultural creativity industry in Hunan Province , and provides the basis for the analysis of the cultural creativity industry in Hunan Province .

Chapter 4 is an empirical analysis of the competitiveness of the cultural creativity industry in Hunan Province . This chapter is the key part of this paper . Firstly , it combines with the development practice of the culture creative industry in Hunan Province , and constructs the evaluation index system of the competitiveness of the cultural creativity industry in Hunan Province . Then the main component analysis method is used to analyze the overall competitiveness and influencing factors of the creative industry in Hunan Province .
Then select the relevant annual data of 10 provinces and cities with relatively developed cultural and creative industries , and adopt factor analysis method to compare the direct competitiveness of the cultural and creative industries in Hunan and other nine provinces and cities , and then determine the rank of comprehensive competitiveness of Hunan culture creative industry in the whole country .

Chapter 5 is related to the promotion of the competitiveness of the cultural creativity industry in Hunan Province . This chapter is the conclusion part of the whole text , and puts forward relevant strategies and countermeasures for the future development of the culture creative industry in Hunan Province from three aspects : macro , meso and microcosmic .

The research results show that Hunan ' s cultural and creative industries show the developing trend of rapid growth in recent years , its competitiveness level is rising year by year , and the later development trend is rapid , which is expected to bring great economic benefit and social benefit to the overall development of Hunan .

【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

【参考文献】