IP热的冷观察——对于电视媒体IP常态化管理模式的思考

发布时间：2018-05-10 09:31

本文选题：网络文学作品 + 版权费　；参考：《中国电视》2016年02期

【摘要】：正IP是Intellectual Property的缩写,也就是知识产权。眼下,在中国的影视圈,IP热可谓盛极一时。一方面,随着《古剑奇谭》《花千骨》《盗墓笔记》等影视剧的热播,网络文学作品的IP遭到爆炒,很多IP的版权费疯狂上涨了几十倍,价格卖到几百万甚至上千万。许多影视机构更是大量抢购、囤积IP。另一方面,很多电视媒体也对国外的节目
[Abstract]:Positive IP is the abbreviation of Intellectual Property, which is intellectual property. At present, in China's film and television industry IP fever can be described as the peak. On the one hand, with the popularity of movies and TV dramas such as "Goujian Qiantan" Flower a thousand bones "and" Tomb-Theft Notes ", the IP of the network literature works has been exploding, and many IP copyright fees have gone up by tens of times, and the price has been sold to millions or even tens of millions. Many film and television organizations are buying up a large number of hoarding IPs. On the other hand, many television media are also interested in foreign programs
【作者单位】：湖南广播电视台;
【分类号】：G229.2

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