大同县黄花菜地理标志产品保护调研报告

发布时间：2018-05-10 14:17

本文选题：大同县黄花菜 + 地理标志保护　；参考：《山西大学》2013年硕士论文

【摘要】：地理标志是一种产地标志,也是质量的保证,更是一种重要的知识产权。世界各国都普遍认识到地理标志与商标一样,对经济发展有着越来越重要的推动作用。目前,地理标志的保护也是世界的知识产权保护的热点之一。随着社会生活资料的丰富以及消费市场的蓬勃发展,消费者面对日益多样化的消费产品,开始更加注重产品的质量、特色。正是这种对质量和特色的要求,催生出对产品产地确认的需要。地理标志的有效保护,不仅可以满足消费者的需要,同时更能使生产者的利益得到保障。大同县以“中国黄花之乡”誉满天下,同时大同县黄花菜也是大同市的首个地理标志商标。黄花菜近些年销量虽然一直增加,但是却很难像祁东黄花菜一样,充分利用“地理标志”的金字招牌,开拓全国市场,也一直没有跳出销售渠道单一,加工滞后,宣传乏力的制约。本文选题的目的就在于通过调查黄花菜地理标志的使用情况,找出问题所在并最终找到解决的方法,让“大同黄花菜”的品牌价值得到充分展现。本文主要包括以下四部分：第一部分介绍地理标志保护概述。简述地理标志保护的重要性、世界地理标志保护的大趋势以及我国对于地理标志保护的相关规定；第二部分是大同县黄花菜地理标志保护现状的调查步骤和内容,包括调查时间,调查范围,调查对象,调查的基本方法和调查的内容；第三部分介绍大同县黄花菜地理标志产品保护的调查结果。阐述大同县黄花菜地理标志产品的基本情况,黄花菜生产企业自身的保护措施以及政府对于黄花菜的保护,并从以上几个方面进行调查总结。最后一部分是大同黄花菜地理标志保护现状的问题和对策。通过对企业和政府两个环节的保护情况来指出存在的问题,并提出相应的建议和对策。
[Abstract]:Geographical indication is not only a symbol of origin, but also a guarantee of quality. It is also an important intellectual property right. Countries all over the world generally recognize that geographical indications, like trademarks, play an increasingly important role in promoting economic development. At present, the protection of geographical indications is also one of the hot spots of intellectual property protection in the world. With the enrichment of social means of living and the vigorous development of consumer market, consumers begin to pay more attention to the quality and characteristics of products in the face of increasingly diversified consumer products. It is this quality and characteristics of the requirements, the birth of the product origin recognition needs. The effective protection of geographical indications can not only meet the needs of consumers, but also protect the interests of producers. Datong County is well-known as "the hometown of Chinese Yellow Flowers" and Datong County is the first geographical mark of Datong. Although the sales volume of yellow lily has been increasing in recent years, it is very difficult to make full use of the gold-lettered signboard of "geographical indications" and to open up the national market, just like the yellow lily in Qidong. It has not jumped out of the single sales channel and has lagged behind in processing. Lacklustre publicity. The purpose of this paper is to find out the problem and finally find out the solution by investigating the use of the geographical indications of yellow lily, so that the brand value of "Datong lily" can be fully displayed. This paper mainly includes the following four parts: the first part introduces the overview of geographical indication protection. The importance of the protection of geographical indications, the general trend of the protection of the world's geographical indications and the relevant provisions for the protection of geographical indications in China are briefly described. The second part is the investigation steps and contents of the present situation of the protection of the geographical indications of the yellow lily in Datong County. It includes the time, scope, object, basic method and content of investigation. The third part introduces the results of the investigation on the protection of the geographical indications of yellow lily in Datong County. This paper expounds the basic situation of the geographical indication products of the yellow lily in Datong County, the protective measures of the enterprises producing the yellow lily and the protection of the government for the yellow lily, and carries on the investigation and summary from the above several aspects. The last part is the problems and countermeasures of protecting the geographical indications of Datong yellow lily. The existing problems are pointed out through the protection of enterprises and government, and the corresponding suggestions and countermeasures are put forward.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.4

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