我国体育赛事IP发展研究

发布时间：2018-05-12 02:37

本文选题：体育经济 + 体育产业　；参考：《体育文化导刊》2017年04期

【摘要】：运用文献资料等研究方法对我国体育赛事IP进行分析。主要结论:体育赛事IP是各种知识产权在体育赛事领域的具体体现,具有稀缺性、生命周期长、收入稳定性、独特性四大特点;我国体育赛事IP的主要盈利模式有以体育赛事IP为核心拉动相关产业的发展,以体育赛事网络平台为基础深度开发体育赛事IP价值,以优质体育赛事IP为导向进行IP自创或国外签购;发展遇到的主要问题有缺乏优质的本土体育赛事IP,运营体育赛事IP的能力不强,专业性体育赛事IP运营人才匮乏,体育赛事IP盈利模式趋同化。建议:重视赛事的专业性和娱乐性,打造具有优质内容的体育赛事;建立体育赛事网络平台,增强网络平台的黏性;提高体育赛事IP的变现能力,构建体育赛事产业共同体。
[Abstract]:Using literature and other research methods to analyze the IP of sports events in China. The main conclusion is that IP is the embodiment of various intellectual property rights in the field of sports events, which has four characteristics: scarcity, long life cycle, income stability and uniqueness. The main profit models of sports IP in China include the development of related industries based on sports IP, and the development of IP value of sports events on the basis of network platform of sports events. The main problems encountered in the development of IP are the lack of high quality local sports IPs, the lack of the ability to operate the IP of sports events, and the shortage of professional sports events IP operators. Sports IP profit model converges. Suggestions: attach importance to the professionalism and entertainment of sports events, create sports events with high-quality content; establish sports events network platform, enhance the viscosity of the network platform; improve the IP realization ability of sports events, build a sports industry community.
【作者单位】：南京师范大学体育科学学院;
【基金】：国家社会科学基金青年项目(14CTY014)
【分类号】：G80-05

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