S公司专利战略研究

发布时间：2018-05-28 00:20

  本文选题：专利战略 + 竞争优势　； 参考：《扬州大学》2017年硕士论文

【摘要】：当前,经济全球化和国际产业分工不断深入,新一轮科技革命与产业变革孕育兴起,世界经济正加速转型升级,知识产权在全球经济发展中的战略性地位日益凸显,世界各国愈加重视专利等知识产权的保护。全球知识产权和市场竞争的发展呈现出新形势,即创新对专利保护的需求更加迫切、国外专利技术竞争加剧和专利保护滥用多发等。针对上述新形势,深入开展企业专利战略研究,将有助于我国企业掌握自身的优、劣势和面临的机遇与威胁,制定出适合企业自身特点的专利战略,提高企业专利战略的科学性、针对性和有效性,加快企业资源向自主知识产权和核心竞争力的转变,从而提升创新能力,优化专利布局,降低市场风险,实现可持续的竞争优势和经济效益,并为我国企业专利战略的具体实践提供借鉴。本文以国内活塞环行业的领军企业S公司为例,针对S公司缺乏系统化专利战略的问题,运用文献研究、对比研究、案例分析、调查研究、定性与定量研究相结合等方法,重点研究了S公司专利战略的定位、制定及实施的保障措施。本文首先总结了国内外学者在企业专利战略的概念、分类、特点、意义、影响因素、实证研究与应用等方面的研究进展与成果。其次,归纳了专利战略、战略管理的相关概念,以及相关研究方法与工具。接着,从专利的视角,运用PEST分析法、五力分析模型和专利信息分析方法分析了 S公司的宏观环境、行业竞争环境和主要竞争对手,并从资源、能力等方面详细分析了S公司的内部环境。在此基础上,分析和归纳了 S公司的优劣势和面临的机遇、威胁,运用SWOT矩阵分析完成了 S公司专利战略的定位与制定,并提出了实施该专利战略的保障措施。本文提出的结论是:根据S公司在国内外市场所处的不同竞争地位,即在国内市场处于行业领先者地位,在国外市场处于追随者地位,S公司应在国内外市场分别制定不同的专利战略。S公司在国内应采取以进攻为主的SO战略,主要包括基础专利战略、委托开发专利战略、产品输出专利申请战略和专利标准结合战略;在国外采取以防御为主、攻防兼顾的WO战略,主要包括追随型专利开发战略,以绕开对方专利为主的专利防御战略,以专利引进和失效专利应用为主的专利实施战略,和以取消对方专利权、证明先用权为主的专利防御战略。同时,为确保该专利战略的顺利实施,制定了基础性保障措施和分别针对国内、国外专利战略的专门保障措施。
[Abstract]:At present, with the deepening of economic globalization and international industrial division, a new round of scientific and technological revolution and industrial transformation are emerging, the world economy is accelerating the transformation and upgrading, and the strategic position of intellectual property rights in the global economic development is becoming increasingly prominent. Countries all over the world pay more and more attention to the protection of intellectual property rights such as patents. The development of global intellectual property rights and market competition presents a new situation, that is, the demand of innovation for patent protection is more urgent, foreign patent technology competition intensifies and patent protection abuse is frequent. In view of the above new situation, it will be helpful for Chinese enterprises to grasp their own advantages, disadvantages, opportunities and threats, and formulate patent strategies suitable for their own characteristics. Improving the scientific nature, pertinence and effectiveness of enterprise patent strategy, speeding up the transformation of enterprise resources to independent intellectual property rights and core competitiveness, thus enhancing innovation ability, optimizing patent layout, and reducing market risks, To realize sustainable competitive advantage and economic benefit, and to provide reference for the practice of patent strategy of Chinese enterprises. This paper takes S Company, the leading enterprise in the domestic piston ring industry, as an example, aiming at the lack of systematic patent strategy of S Company, using the methods of literature research, comparative study, case analysis, investigation and research, combination of qualitative and quantitative research, etc. Focus on S company patent strategy positioning, formulation and implementation of protection measures. This paper first summarizes the research progress and achievements of domestic and foreign scholars in the concept, classification, characteristics, significance, influencing factors, empirical research and application of enterprise patent strategy. Secondly, the patent strategy, strategic management concepts, and related research methods and tools are summarized. Then, from the perspective of patent, using PEST analysis method, five-force analysis model and patent information analysis method, the paper analyzes the macro environment, industry competition environment and main competitors of S Company, and analyzes the resources. Ability and other aspects of the detailed analysis of S company's internal environment. On this basis, the advantages and disadvantages of S Company and the opportunities and threats faced by S Company are analyzed and summarized. The positioning and formulation of S Company's patent strategy are completed by using SWOT matrix analysis, and the safeguard measures to implement the patent strategy are put forward. The conclusion of this paper is as follows: according to the different competitive position of S Company in the domestic and foreign markets, that is to say, S Company is in the leading position of the industry in the domestic market. In the position of follower in the foreign market, S company should make different patent strategy in domestic and foreign markets. S company should adopt so strategy which is mainly offensive in China, including basic patent strategy, commissioned development patent strategy. Product export patent application strategy and patent standard combination strategy; WO strategy in foreign countries, which is mainly defensive, offensive and defensive, mainly includes following patent development strategy, and bypassing the other side patent mainly patent defense strategy, Patent implementation strategy based on patent introduction and invalid patent application, and patent defense strategy by cancelling the other party's patent right and proving the preemptive right. At the same time, in order to ensure the smooth implementation of the patent strategy, the basic safeguard measures and the special safeguard measures for domestic and foreign patent strategies are formulated.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G306
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本文编号：1944428