V公司产品研发流程的优化设计

发布时间：2018-05-29 07:55

本文选题：产品研发项目管理 + 流程优化　；参考：《北京交通大学》2017年硕士论文

【摘要】：近年来,国内外市场上对于新能源汽车的需求越来越热,而且新能源汽车的研发设计越来越复杂,功能越来越强大,如何基于目前的研发设计流程,优化出更高效,更符合国内车厂的需求的流程,包括需求不确定性强,变更大而且频繁等等,是一个普遍存在而又有研究价值的问题。作为一家从事于汽车零部件生产制造及混合动力,纯电动车零部件生产制造的外资企业,V公司在汽车产业界享有“汽车配件全产品线专家”的美名。然而通过对其产品流程的调查研究,发现在其实际的新产品研发过程中,V公司的新产品研发项目管理存在一些问题,如流程规划盲目追求市场热点、流程分析客户变更迟缓、流程设计后期变动频繁、流程实施环节衔接不紧密、流程评估存在“走形式”现象等问题。结合国内汽车行业现状,客户需求多变,新车上市时间短,知识产权保护和共享不力,公司已有的结构化的研发流程已不能满足现实的需要。基于上述问题,论文以V公司产品研发流程为对象,结合企业产品研发项目管理的知识,充分运用流程优化理论,对V公司产品研发流程进行深入的分析和研究,针对存在的问题,对其产品研发流程进行科学合理的优化设计,从而提高其创新能力、响应客户多变的需求,强化方案变更响应机制,提升部门之间协作与配合。针对客户需求变更,部门协作,知识产权战略,等重点优化目标提出具体的优化思路。从而提出具体的优化方案,从流程的阶段/里程碑定义划分,从部门组织架构上来定义职责,按照流程规划-设计-实施-检测评估来定义优化方案的细节。最后通过V公司的实施反馈,来验证该优化方案的实施效果。通过比较人员创新能力,客户需求响应对比,项目方案变更响应对比和部门协同配合对比,得出结论,通过优化措施,有效地减低成本和风险,提高了客户满意度。
[Abstract]:In recent years, the demand for new energy vehicles in the domestic and foreign markets is getting hotter and hotter, and the R & D and design of new energy vehicles are becoming more and more complex and powerful. How to optimize the efficiency based on the current R & D design process, It is a common and valuable problem to meet the demand of domestic car factory, including the uncertainty of demand, the large change and frequent, and so on. As a foreign-funded company engaged in the manufacture of automotive parts and hybrid power, the pure electric vehicle parts manufacturing company enjoys the reputation of "expert in the whole product line of auto parts" in the automotive industry. However, through the investigation and study of its product process, it is found that there are some problems in the project management of new product R & D, such as blind pursuit of market hot spots in process planning, slow customer change in process analysis, etc. The late stage of process design changes frequently, the link of process implementation is not close, the process evaluation exists the phenomenon of "formality" and so on. Combined with the current situation of domestic automobile industry, the customer demand is changeable, the time of new car listing is short, the intellectual property protection and sharing is weak, and the existing structured R & D process of the company can not meet the needs of reality. Based on the above problems, this paper takes the product R & D process of V Company as the object, combines the knowledge of enterprise product R & D project management, fully applies the theory of process optimization, and carries on in-depth analysis and research on the product R & D process of V Company. Aiming at the existing problems, the scientific and reasonable optimization design of its product R & D process is carried out to improve its innovation ability, to respond to the changing needs of customers, to strengthen the response mechanism of project change, and to enhance the cooperation and cooperation among departments. For customer needs change, departmental collaboration, intellectual property strategy, and other key optimization objectives put forward specific optimization ideas. Thus, the specific optimization scheme is proposed, which is divided into stages / milestones of the process, responsibility is defined from the organizational structure of the department, and the details of the optimization scheme are defined according to the process planning, design, implementation and evaluation. Finally, through V company's implementation feedback, to verify the implementation effect of the optimization scheme. By comparing the ability of innovation, the response of customer demand, the response of project change and the coordination of department, the conclusion is drawn that the cost and risk can be reduced effectively and customer satisfaction can be improved by optimizing measures.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.471;F273.1

【参考文献】