创新发展视角的无形资产战略管理研究

发布时间：2018-06-07 12:30

本文选题：无形资产 + 战略　；参考：《经济研究参考》2016年19期

【摘要】：本文从创新发展、科技创新、经济全球化和市场一体化视野分析提升无形资产战略的必要性,强调过程与效益、要素与协同并重,综合打造国家软实力。文章在对我国无形资产管理现状及存在问题进行深层分析的基础上,提出无形资产管理的系统战略理念并进行了设计和论述,建议通过提升无形资产财富观、延长技术产业链筑牢竞争优势、融合知识产权战略与品牌主义打造无形资产经营战略升级版、强化知识管理提高知识的经济价值、发展资产评估事业提升无形资产开发和运营水平、加强组织文化建设构建财富创造的稳定模式等策略,形成无形资产管理的系统战略,全面提升国家核心竞争力。
[Abstract]:This paper analyzes the necessity of promoting the strategy of intangible assets from the perspective of innovation development, scientific and technological innovation, economic globalization and market integration, and emphasizes the process and benefit, the elements and the coordination, and synthetically builds the soft power of the country. Based on the deep analysis of the present situation and existing problems of intangible asset management in China, this paper puts forward the systematic strategic concept of intangible asset management and designs and discusses it. We should extend the technological industry chain to build a competitive advantage, combine intellectual property strategy with branding to create an upgrade version of intangible assets management strategy, and strengthen knowledge management to improve the economic value of knowledge. In order to improve the level of intangible assets development and operation, strengthen the construction of organizational culture and build a stable model of wealth creation, the system strategy of intangible assets management can be formed to enhance the core competitiveness of the country.
【作者单位】：石家庄铁道大学;
【基金】：河北省软科学项目“高校无形资产管理战略研究”(项目编号:JB00-09407222D)研究成果之一
【分类号】：F273.4

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