搭售行为的正当性分析及其反垄断法规制

发布时间：2018-06-10 16:26

本文选题：搭售 + 正当理由　；参考：《西南政法大学》2013年硕士论文

【摘要】：在实际生活中，搭售随处可见。汽车与车载收音机、墓地与骨灰盒等等，不一而足。波斯纳认为，搭售协议作为出售主产品的条件，卖主要求买主购买搭售产品。搭售理论在不断地发展，从古典经济学派的“杠杆理论”，，到芝加哥学派的“价格歧视理论”，再到后芝加哥学派的“策略行为理论”。芝加哥学派揭示了搭售的效率。对搭售的处理原则也从本身违法原则向合理原则过渡。但是，搭售作为一种滥用市场支配地位的行为，其对市场秩序的影响是深远重大的，反垄断法仍然有规制搭售的必要。我国正在建设市场经济，公平、自由的竞争秩序是应有之义。2008年开始施行的《中华人民共和国反垄断法》对搭售的规制采用合理原则，“正当理由”对搭售的认定具有重大的影响。由于法律规定的原则性，该条款有待明确解释。2012年公布的反垄断司法解释以及知识产权执法指南草案也没有对此作出明确的解释与规定。基于此，本文对搭售进行了正当性分析，并结合美国与欧盟搭售案件的司法实践，提出对我国完善搭售规制的建议。本文除引言与结语以外，分为四个部分：第一部分是搭售概述，主要介绍了搭售的概念、反竞争效果以及构成要件，其中搭售的反竞争效果的阐述，综合了相关搭售理论的观点，以主产品与搭售产品为立足点。第二部分是对搭售的正当性分析，以经济分析与政策分析为主，阐述了技术创新、商业惯例、知识产权、效率以及产品质量与商誉等在搭售行为中的意义。第三部分是美国与欧盟对搭售的规制与实践，主要阐述了技术创新等在司法实践中的运用以及法院的分析，对完善我国搭售的规制具有借鉴意义。第四部分是我国的反垄断法规制搭售的现状以及完善建议，提出了正当理由以及法律责任两方面的完善建议。
[Abstract]:In real life, tying is everywhere. Cars and car radios, cemeteries and ashes, and so on. Posner believes that the tying agreement as a condition for the sale of the main product, the seller asked the buyer to buy the product for sale. The theory of tying sale is developing continuously, from the "lever theory" of the classical economic school to the "price discrimination theory" of the Chicago school, to the "strategic behavior theory" of the post-Chicago school. The Chicago School revealed the efficiency of tying. The principle of handling tying is also from the principle of illegality to the principle of reasonableness. However, as an act of abusing the dominant position of the market, the effect of tying on the market order is far-reaching, and the anti-monopoly law is still necessary to regulate the pegging. In 2008, the Anti-monopoly Law of the people's Republic of China adopted the reasonable principle to regulate the tying sale, and the "just reason" had a great influence on the confirmation of the tying sale. Due to the principle of the legal provisions, this provision has yet to be clearly interpreted. The anti-monopoly judicial interpretation and the draft guidelines on intellectual property enforcement published in 2012 also do not provide a clear interpretation and regulation. Based on this, this paper analyzes the legitimacy of the tying sale, and combines the judicial practice of the United States and the European Union, and puts forward some suggestions to improve the regulation of the tying sale in China. It is divided into four parts: the first part is an overview of tying, mainly introduces the concept of tying, anti-competitive effect and constitutive requirements, including the anti-competitive effect of tying, synthesizing the related theory of tying. The second part is an analysis of the legitimacy of the tying sale, with economic analysis and policy analysis as the main focus, expounding technological innovation, business practices, intellectual property rights, The third part is the regulation and practice of the United States and the European Union on the tying sale, which mainly expounds the application of technological innovation in judicial practice and the analysis of the courts. The fourth part is the current situation and the perfect suggestion of the anti-monopoly law regulation in our country, and puts forward the reasonable reason and the legal responsibility two consummation suggestion.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D922.294

【参考文献】