以国家品牌导向的地理标志保护制度研究
发布时间：2018-07-25 17:32
【摘要】：本文以地理标志保护制度为议题，于世界范围内，介绍地理标志立法主要模式，即以法国为代表的专门法保护模式、美国为代表的商标法保护模式以及以1995年前德国为代表的反不正当竞争法保护模式；于我国以内，总结“三权分立”地理标志保护局面，即工商部主导的商标法保护模式、国家质量监督局主导的地理标志产品保护模式以及农业部主导的农产品地理标志保护模式。结合国外立法经验、我国国情，本文提出重构地理标志保护制度的设想。较之其他关于地理标志保护的学术论文，本文之创新点在于视角不同，即以国家品牌为导向，，析地理标志制度之利弊。本文主体分四个部分对上述地理标志保护问题进行了系统的研究。 文章第一部分对地理标志予以概述，简要说明地理标志概念后，对地理标志的性质也予以了阐述，并分析地理标志与国家品牌之间的关联互动关系。文章第二部分在世界范围内介绍地理标志立法主要模式，即专门法保护模式、商标法保护模式以及反不正当竞争法保护模式。在论述商标法保护模式的同时也对加拿大国家品牌战略也作了简要说明。文章第三部分引出了国家品牌为导向知识产权制度，并重点就为什么要从实现国家品牌产业政策的角度分析我国地理标志制度作了法哲学上的合理性分析，而论述主要是通过两个途径进行的，即分别从洛克的劳动财产理论与彼得的工具主义理论对国家品牌视角作合理性论证。 本文最主要的创新点在第四部分。文章第四部分在“以国家品牌为导向”的正当性得证的基础上，根据我国地理标志保护立法，首次提出“三权分立”地理标志保护局面的观点，并就其“三权分立而混乱”现状予以说明分析。同时，以国家品牌为导向，论证我国地理标志重构的必然性，不在于其“混乱”，而在于“不整合”，不符合国家品牌产业政策对于品牌资源整合的需求。本文所主张的以国家品牌为导向的地理标志制度，核心为保护模式的“双轨制”，即对于“有潜质加入国家品牌战略计划”的地理标志，予以地理标志特别法保护，其余地理标志则通过商标法予以保护。除此以外，“双轨制”之下关于制度衡平、立法层级及主管机关的三个基本问题，本文也予以阐明。 限于写作目的，本文仅能勾勒出以国家品牌为导向的地理标志保护制度的蓝图，但诚如法学家理查德·波斯纳所言，“法学从不是一门可以自给自足的学科”，从法学之外分析“法之理”，想必也应当是有意义的了。
[Abstract]:Taking the protection system of geographical indications as the topic, this paper introduces the main mode of legislation of geographical indications in the world, that is, the special law protection mode represented by France. The trademark law protection model represented by the United States and the anti-unfair competition law protection model represented by Germany before 1995. Within our country, the situation of "separation of powers" geographical indication protection, that is, the trademark law protection mode led by the Ministry of Industry and Commerce, is summarized. The national quality supervision bureau led the geographical indication product protection mode and the agriculture department led the agricultural product geographical indication protection pattern. Combining with the foreign legislative experience and the national conditions of our country, this paper puts forward the idea of reconstructing the protection system of geographical indications. Compared with other academic papers on the protection of geographical indications, the innovation of this paper lies in the different perspectives, that is, the advantages and disadvantages of the geographical indication system are analyzed under the guidance of national brand. This paper is divided into four parts to study the protection of geographical indications. The first part of the article gives an overview of geographical indications, a brief description of the concept of geographical indications, the nature of geographical indications is also elaborated, and the relationship between geographical indications and national brands is analyzed. The second part of the article introduces the main models of geographical indication legislation in the world, that is, special law protection mode, trademark law protection model and anti-unfair competition law protection model. At the same time, it also gives a brief explanation of Canadian national brand strategy. The third part of the article introduces the national brand oriented intellectual property system, and focuses on why to realize the national brand industry policy from the point of view of the geographical indication system in China for the legal philosophy of rationality analysis. The discussion is mainly through two ways, namely, from Locke's theory of labor property and Peter's theory of instrumentalism to the rationality of the national brand. The main innovation of this paper is in the fourth part. In the fourth part of the article, on the basis of the justification of "taking the national brand as the guide" and according to the legislation of geographical indication protection in China, the author puts forward for the first time the viewpoint of "separation of powers" in the protection of geographical indications. And to its "separation of powers and chaos" to explain and analyze the status quo. At the same time, taking the national brand as the guide, it proves that the necessity of the reconstruction of China's geographical indications lies not in its "confusion", but in its "unconformity", which does not meet the needs of the national brand industry policy for the integration of brand resources. The national brand oriented geographical indication system advocated in this paper is the "dual track system" of the protection mode, that is, the special law of geographical indication should be given to the geographical indication which has the potential to join the national brand strategic plan. The remaining geographical indications are protected by trademark law. In addition, three basic issues of institutional balance, legislative hierarchy and competent authorities under the "dual track system" are also expounded in this paper. For the purpose of writing, this paper can only outline the blueprint of the national brand oriented geographical indication protection system, but as the jurist Richard Posner put it, "Law is never a self-sufficient discipline." It must be meaningful to analyze the principle of law from outside of law.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43;D922.4
本文编号：2144535
[Abstract]:Taking the protection system of geographical indications as the topic, this paper introduces the main mode of legislation of geographical indications in the world, that is, the special law protection mode represented by France. The trademark law protection model represented by the United States and the anti-unfair competition law protection model represented by Germany before 1995. Within our country, the situation of "separation of powers" geographical indication protection, that is, the trademark law protection mode led by the Ministry of Industry and Commerce, is summarized. The national quality supervision bureau led the geographical indication product protection mode and the agriculture department led the agricultural product geographical indication protection pattern. Combining with the foreign legislative experience and the national conditions of our country, this paper puts forward the idea of reconstructing the protection system of geographical indications. Compared with other academic papers on the protection of geographical indications, the innovation of this paper lies in the different perspectives, that is, the advantages and disadvantages of the geographical indication system are analyzed under the guidance of national brand. This paper is divided into four parts to study the protection of geographical indications. The first part of the article gives an overview of geographical indications, a brief description of the concept of geographical indications, the nature of geographical indications is also elaborated, and the relationship between geographical indications and national brands is analyzed. The second part of the article introduces the main models of geographical indication legislation in the world, that is, special law protection mode, trademark law protection model and anti-unfair competition law protection model. At the same time, it also gives a brief explanation of Canadian national brand strategy. The third part of the article introduces the national brand oriented intellectual property system, and focuses on why to realize the national brand industry policy from the point of view of the geographical indication system in China for the legal philosophy of rationality analysis. The discussion is mainly through two ways, namely, from Locke's theory of labor property and Peter's theory of instrumentalism to the rationality of the national brand. The main innovation of this paper is in the fourth part. In the fourth part of the article, on the basis of the justification of "taking the national brand as the guide" and according to the legislation of geographical indication protection in China, the author puts forward for the first time the viewpoint of "separation of powers" in the protection of geographical indications. And to its "separation of powers and chaos" to explain and analyze the status quo. At the same time, taking the national brand as the guide, it proves that the necessity of the reconstruction of China's geographical indications lies not in its "confusion", but in its "unconformity", which does not meet the needs of the national brand industry policy for the integration of brand resources. The national brand oriented geographical indication system advocated in this paper is the "dual track system" of the protection mode, that is, the special law of geographical indication should be given to the geographical indication which has the potential to join the national brand strategic plan. The remaining geographical indications are protected by trademark law. In addition, three basic issues of institutional balance, legislative hierarchy and competent authorities under the "dual track system" are also expounded in this paper. For the purpose of writing, this paper can only outline the blueprint of the national brand oriented geographical indication protection system, but as the jurist Richard Posner put it, "Law is never a self-sufficient discipline." It must be meaningful to analyze the principle of law from outside of law.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43;D922.4
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