中国互联网传媒类上市公司研究

发布时间:2018-08-27 20:07
【摘要】:20世纪90年代以来,中国互联网媒体发展迅猛,中国互联网传媒公司在大浪淘沙的残酷竞争中生存、壮大。据不完全统计,自1995年中国第一家互联网传媒类公司中华网上市以来,截至2012年,在美国、中国内地和香港上市的主营业务在国内的中国互联网传媒类上市公司已超过40家。近年来,中国互联网传媒产业的产值大有赶超传统媒体之势。传统媒体也在积极探索转型,谋求改制上市。研究中国互联网传媒类上市公司具有积极的现实意义。 本文通过对与上市公司相关的数据资料进行定量分析,厘清互联网传媒类上市公司的上市途径、盈利来源、资本运营以及整个行业的发展趋势。目前网络广告和游戏业务成为中国互联网传媒类上市公司主要利润来源。中国互联网传媒行业的初期发展和海外投资密不可分,发展中后期则通过收购、兼并、合资等方式进行资本运作,同时积极进行海外业务拓展。 中国互联网传媒类上市公司虽得到长足的发展,但存在版权纠纷、监管缺失、技术和管理人才短缺、创新能力低等问题。对此,中国互联网传媒类上市公司需创新经营模式,在充分挖掘产品商业化潜能的同时也要遵守行业道德。国内管理者需加强行业监管,加大政策资金扶持力度,不断完善知识产权立法。
[Abstract]:Since the 1990s, China's Internet media has developed rapidly, and Chinese Internet media companies have survived and grown in the fierce competition. According to incomplete statistics, since China's first Internet media company went public in 1995, as of 2012, there have been more than 40 listed Chinese Internet media companies in the United States, mainland China and Hong Kong. In recent years, the output value of China's Internet media industry has caught up with the trend of traditional media. Traditional media is also actively exploring the transition, seeking to reform the listing. It is of positive practical significance to study the listed companies of Internet media in China. Through the quantitative analysis of the data related to the listed companies, this paper clarifies the listed channels, profit sources, capital operation and the development trend of the whole industry of the Internet media listed companies. At present network advertisement and game business become the main profit source of Chinese Internet media listed company. The initial development of China's Internet media industry is closely related to overseas investment. In the middle and later stages of development, capital operation is carried out through acquisition, merger, joint venture and so on, while overseas business development is actively carried out. Although the listed companies of Internet media in China have made great progress, there are still some problems, such as copyright disputes, lack of supervision, shortage of technical and managerial talents, low innovation ability and so on. Therefore, the listed companies of Internet media in China should innovate their business model and fully exploit the potential of commercialization of their products, and also abide by the ethics of the industry at the same time. Domestic managers need to strengthen industry supervision, increase policy funding support, and constantly improve intellectual property legislation.
【学位授予单位】:南昌大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:G206-F

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相关期刊论文 前4条

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