B集团液晶显示器业务的技术创新战略研究
发布时间：2018-10-10 09:58
【摘要】：液晶显示器产业是目前平板显示产业的主流,是全球信息产业中重要的战略性和基础性产业之一,也是我国重点发展的战略性高科技产业之一。液晶显示器产品是目前电子产品中人机交互的重要一环。全球电子产品有两个重要的发展趋势,一是在现有产品基础上不断提升性能,二是完全突破现有产品形式,颠覆性变化。这要求液晶显示器必须满足电子产品的发展需求,跟上电子产品的发展趋势,才能保持可持续发展。液晶显示器企业早已意识到技术创新是企业生存的唯一办法。目前液晶显示器产业内的领先企业一方面进行技术创新以满足未来需求,另一方面试图用显示技术和产品来驱动电子产品发展和变革。可以说技术发展日新月异,孕育着重大的突破和创新。我国液晶显示器显示产业经过10余年的发展,已经成长为全球平板显示产业的重要力量。但是我国液晶显示器产业主要以依靠现有技术为主,技术创新能力不强。2014年10月我国政府颁布《2014-2016年新型显示产业创新发展行动计划》,提出显示产业的技术创新能力需要显著加强。我国大陆液晶显示器企业必须进行技术创新,才能在未来市场上与领先企业进行竞争,获得企业的可持续发展。B集团作为我国大陆液晶显示器产业中的代表企业之一,是我国大陆规模最大,唯一拥有全套液晶显示器自主知识产权的企业。并且B集团多年来一直视技术创新为企业独特的基因,坚持自主创新,已在液晶显示器技术创新方面取得显著成绩。B集团进入液晶显示器产业后,已经完成“进入者”,“追赶者”战略,2013年进入“挑战者”战略阶段,未来目标是成为显示产业的“领导者”。研究B集团技术创新战略对中国大陆液晶显示器企业技术创新战略制定具有参考意义。本文运用外部环境分析法,内部环境分析法和SWOT分析法对宏观环境,产业环境,B集团内部技术创新环境进行分析,找出B集团技术创新外部环境存在的机会和威胁,内部技术创新的优势和劣势。根据上述分析,考虑B集团现在的战略阶段与未来的发展目标,提出B集团现有“挑战者”阶段的技术创新战略,并为保证战略得以良好实施,提出B集团技术创新战略实施措施。
[Abstract]:Liquid crystal display (LCD) industry is the mainstream of flat panel display industry, one of the important strategic and basic industries in the global information industry, and one of the strategic high-tech industries in China. Liquid crystal display (LCD) is an important part of man-machine interaction in electronic products. There are two important trends in the development of electronic products in the world. One is to improve the performance on the basis of the existing products, the other is to completely break through the existing product forms and subversive changes. This requires LCD to meet the development needs of electronic products and keep up with the trend of electronic products in order to maintain sustainable development. LCD companies have long recognized that technological innovation is the only way for enterprises to survive. At present, the leading enterprises in liquid crystal display industry on the one hand carry out technological innovation to meet the future demand, on the other hand, try to use display technology and products to drive the development and transformation of electronic products. It can be said that the rapid development of technology, pregnant with major breakthroughs and innovations. After more than 10 years of development, LCD display industry in China has become an important force in the global flat panel display industry. However, the LCD industry in China mainly relies on existing technologies. In October 2014, our government promulgated the Plan of Action for the Innovation and Development of the New display Industry 2014-2016, and pointed out that the technological innovation ability of the display industry needs to be strengthened significantly. In order to compete with the leading enterprises in the future market, the LCD enterprises in mainland of China must carry out technological innovation, and obtain the sustainable development of the enterprises. B Group is one of the representative enterprises in the LCD industry in mainland China. Mainland China is the largest, the only full set of LCD independent intellectual property enterprises. For many years, Group B has always regarded technological innovation as the unique gene of the enterprise, insisted on independent innovation, and has made remarkable achievements in the technical innovation of LCD. After Group B entered the LCD industry, it has completed the "entrant". Catcher, entering the Challenger stage in 2013, aims to become a "leader" in the display industry in the future. The study of B group technology innovation strategy has reference significance for the formulation of technology innovation strategy of liquid crystal display enterprises in mainland China. In this paper, the external environment analysis, internal environment analysis and SWOT analysis are used to analyze the macro environment, industrial environment and the internal technological innovation environment of Group B, and to find out the opportunities and threats of the external environment of Group B's technological Innovation. Advantages and disadvantages of internal technological innovation. On the basis of the above analysis, considering the present strategic phase and future development goals of Group B, the paper puts forward the technology innovation strategy of the existing "challenger" phase of Group B, and in order to ensure the good implementation of the strategy, Put forward B group technical innovation strategy implementation measures.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6
本文编号：2261346
[Abstract]:Liquid crystal display (LCD) industry is the mainstream of flat panel display industry, one of the important strategic and basic industries in the global information industry, and one of the strategic high-tech industries in China. Liquid crystal display (LCD) is an important part of man-machine interaction in electronic products. There are two important trends in the development of electronic products in the world. One is to improve the performance on the basis of the existing products, the other is to completely break through the existing product forms and subversive changes. This requires LCD to meet the development needs of electronic products and keep up with the trend of electronic products in order to maintain sustainable development. LCD companies have long recognized that technological innovation is the only way for enterprises to survive. At present, the leading enterprises in liquid crystal display industry on the one hand carry out technological innovation to meet the future demand, on the other hand, try to use display technology and products to drive the development and transformation of electronic products. It can be said that the rapid development of technology, pregnant with major breakthroughs and innovations. After more than 10 years of development, LCD display industry in China has become an important force in the global flat panel display industry. However, the LCD industry in China mainly relies on existing technologies. In October 2014, our government promulgated the Plan of Action for the Innovation and Development of the New display Industry 2014-2016, and pointed out that the technological innovation ability of the display industry needs to be strengthened significantly. In order to compete with the leading enterprises in the future market, the LCD enterprises in mainland of China must carry out technological innovation, and obtain the sustainable development of the enterprises. B Group is one of the representative enterprises in the LCD industry in mainland China. Mainland China is the largest, the only full set of LCD independent intellectual property enterprises. For many years, Group B has always regarded technological innovation as the unique gene of the enterprise, insisted on independent innovation, and has made remarkable achievements in the technical innovation of LCD. After Group B entered the LCD industry, it has completed the "entrant". Catcher, entering the Challenger stage in 2013, aims to become a "leader" in the display industry in the future. The study of B group technology innovation strategy has reference significance for the formulation of technology innovation strategy of liquid crystal display enterprises in mainland China. In this paper, the external environment analysis, internal environment analysis and SWOT analysis are used to analyze the macro environment, industrial environment and the internal technological innovation environment of Group B, and to find out the opportunities and threats of the external environment of Group B's technological Innovation. Advantages and disadvantages of internal technological innovation. On the basis of the above analysis, considering the present strategic phase and future development goals of Group B, the paper puts forward the technology innovation strategy of the existing "challenger" phase of Group B, and in order to ensure the good implementation of the strategy, Put forward B group technical innovation strategy implementation measures.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6
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