涉外贴牌加工商标侵权问题研究

发布时间：2018-11-13 10:32

【摘要】：随着经济全球化的发展,各国贸易壁垒被打破,根据俄林的"要素禀赋理论",中国属于劳动密集型国家,应当出口劳动密集型产品。改革开放以来,我国采取以出口为导向的战略,大力发展劳动密集型产业,由于我国低廉的劳动力成本,以涉外贴牌加工为主的贴牌加工贸易得到了飞速发展,在推动我国经济发展的同时也解决了不少社会就业问题。然而在涉外贴牌加工为我国带来经济繁荣的同时,也引发了一系列的商标侵权诉讼。目前,无论是理论界还是实务界,对涉外贴牌加工中商标侵权的认定标准问题都还没有形成统一的意见。在司法审判中甚至还存在同类案件不同判决结果的现象,因此这一问题的解决刻不容缓。鉴于《商标法》第三次修正案对商标侵权判定的相关条款作出了修改,因此本文以新商标法为视角,对涉外贴牌加工中的商标侵权问题展开分析。狭义的涉外贴牌加工是指国外商标权人委托国内加工企业为其加工指定产品,国内加工企业在完工产品上贴附国外商标权人要求的标识,而后将加工产品交付给国外商标权人,从而获得报酬的贸易方式。从本质上来说,涉外贴牌加工符合加工承揽的法律特征,是一种加工承揽行为。根据我国现行法律法规,难以对涉外贴牌加工行为侵权与否作准确的定性分析。在《商标法》第三次修正案中,进一步解释了 "商标使用"的内涵,引入"混淆可能性"适用于商标侵权判定中。这有助于明确商标侵权判定的标准,对涉外贴牌加工商标侵权认定问题具有重要意义。本文拟从我国涉外贴牌加工中的商标侵权现状入手,对涉外贴牌加工商标侵权的海关处理现状及商标侵权认定的司法现状进行分析并参考学者观点。通过对商标侵权案例和学者观点进行梳理分析,可以发现涉外贴牌加工商标侵权问题的争议焦点主要集中在商标使用、商标的地域性、混淆可能性、损害等法律问题方面。围绕这些争议焦点,本文从商标使用、商标的地域性、混淆可能性、损害、利益平衡五个方面对涉外贴牌加工行为作侵权与否的定性分析,在此基础上,从司法机关、执法机关、企业角度提出应对涉外贴牌加工商标侵权问题的策略。
[Abstract]:With the development of economic globalization, trade barriers of various countries have been broken down. According to the "Factor Endowment Theory" of Russia and Lin, China is a labor-intensive country and should export labor-intensive products. Since the reform and opening up, our country has adopted the export-oriented strategy and vigorously developed labor-intensive industries. Due to the low labor costs of our country, the foreign label processing mainly developed rapidly. In promoting economic development in China, but also to solve a lot of social employment problems. However, the processing of foreign-related stickers has brought economic prosperity for our country, but also led to a series of trademark infringement litigation. At present, there is no unified opinion on the standard of trademark infringement in the process of trademark affixing. In the judicial trial, there is even the phenomenon of different judgment results in similar cases, so it is urgent to solve this problem. Since the third Amendment of the Trademark Law modifies the relevant provisions of the judgment of trademark infringement, this paper, from the perspective of the new Trademark Law, analyzes the problem of trademark infringement in the process of affixing foreign brands. In a narrow sense, the foreign trademark owner entrusts a domestic processing enterprise with a designated product for its processing, and the domestic processing enterprise affix the mark required by the foreign trademark owner to the finished product, and then delivers the processed product to the foreign trademark owner. The way in which remuneration is paid. In essence, foreign-related label processing accords with the legal characteristics of processing and contracting, it is a kind of processing contract behavior. According to the current laws and regulations of our country, it is difficult to make an accurate qualitative analysis on the infringement or not of the processing of foreign stickers. In the third Amendment of Trademark Law, the connotation of "use of trademark" is further explained, and the possibility of confusion is introduced into the judgment of trademark infringement. This is helpful to clarify the standard of trademark infringement, and is of great significance to the identification of trademark infringement. This paper intends to start with the current situation of trademark infringement in the processing of foreign stickers in China, and analyze the current situation of customs treatment of trademark infringement and judicial status of trademark infringement and refer to scholars' views. Through the analysis of trademark infringement cases and scholars' views, we can find that the dispute focus on trademark use, trademark regionality, confusion possibility, damage and other legal issues. Around these dispute focus, this article from trademark use, trademark regional, confusion possibility, damage, balance of interests five aspects of foreign licensing processing act of infringement or not qualitative analysis, on this basis, from the judicial organs, Law enforcement agencies, enterprises point of view to deal with the foreign-related trademark processing trademark infringement strategy.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D923.43

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