潍坊市兽药企业竞争力的调查与分析
发布时间：2018-11-16 10:04
【摘要】：改革开放以来，中国的畜牧业获得了巨大的发展，作为分支之一的兽药行业也随着我国畜牧业的发展而得以迅速发展起来，尤其是20世纪后期以及本世纪初，兽药行业进入了快速发展的黄金时期。但时至今日，随着兽药企业的大量兴起以及国内兽药市场对国外企业的开放，，我国的兽药企业正在经历越来越残酷的竞争。如何把握机遇，寻找自身的缺点并加以弥补，提高自己的市场竞争力是当前国内兽药企业必要面对的问题。本文选取潍坊市的兽药企业为对象就企业发展中存在的一些问题展开问卷调查，通过对回收问卷的整理和分析，找出目前存在于潍坊地区兽药企业发展中所遇到的问题，并提出了一些对策措施，希望可以为国内兽药企业发展提供参考。 本文调查结果显示，潍坊地区兽药企业存在科研经费的投入上与总销售收入相比比例偏低，部分企业在管理上水平较低，对公司的技术创新战略和技术战略认识较为模糊，战略的选择上缺乏对自身的清醒认知，企业人才流动比较频繁，很多企业难以留住人才，公司的创新能力不够等一系列问题。随后本文针对这些问题提出了相应的措施或者建议，包括品牌建立、销售模式改进、优秀队伍建设、知识产权保护等等，对潍坊市兽药企业在今后如何发展具有一定的指导意义。
[Abstract]:Since the reform and opening up, the animal husbandry in China has been greatly developed. The veterinary medicine industry, as one of the branches, has also developed rapidly with the development of animal husbandry in China, especially in the late 20th century and the beginning of this century. Veterinary medicine industry has entered a golden period of rapid development. But today, with the rise of veterinary drug enterprises and the opening of domestic veterinary drug market to foreign enterprises, Chinese veterinary drug enterprises are experiencing more and more cruel competition. How to grasp the opportunity, find its own shortcomings and make up for them, and improve its market competitiveness are the problems that must be faced by domestic veterinary medicine enterprises at present. This paper selects the veterinary medicine enterprises in Weifang as the object to carry out a questionnaire survey on some problems existing in the development of the enterprises, and through sorting out and analyzing the recovery questionnaires, finds out the problems encountered in the development of the veterinary drug enterprises in Weifang. Some countermeasures are put forward in order to provide reference for the development of domestic veterinary drug enterprises. The results of the investigation show that the proportion of investment of scientific research funds in Weifang veterinary medicine enterprises is low compared with the total sales income, and some enterprises have lower level of management, and they have a vague understanding of the technology innovation strategy and technology strategy of the company. In the choice of strategy, there is a lack of sobering cognition of oneself, the enterprise talents flow frequently, many enterprises are difficult to retain talents, the company's innovation ability is not enough and a series of problems. Then this paper puts forward the corresponding measures or suggestions for these problems, including brand building, sales model improvement, excellent team building, intellectual property protection and so on. Weifang veterinary drug enterprises in the future development has certain guiding significance.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.72
本文编号：2335213
[Abstract]:Since the reform and opening up, the animal husbandry in China has been greatly developed. The veterinary medicine industry, as one of the branches, has also developed rapidly with the development of animal husbandry in China, especially in the late 20th century and the beginning of this century. Veterinary medicine industry has entered a golden period of rapid development. But today, with the rise of veterinary drug enterprises and the opening of domestic veterinary drug market to foreign enterprises, Chinese veterinary drug enterprises are experiencing more and more cruel competition. How to grasp the opportunity, find its own shortcomings and make up for them, and improve its market competitiveness are the problems that must be faced by domestic veterinary medicine enterprises at present. This paper selects the veterinary medicine enterprises in Weifang as the object to carry out a questionnaire survey on some problems existing in the development of the enterprises, and through sorting out and analyzing the recovery questionnaires, finds out the problems encountered in the development of the veterinary drug enterprises in Weifang. Some countermeasures are put forward in order to provide reference for the development of domestic veterinary drug enterprises. The results of the investigation show that the proportion of investment of scientific research funds in Weifang veterinary medicine enterprises is low compared with the total sales income, and some enterprises have lower level of management, and they have a vague understanding of the technology innovation strategy and technology strategy of the company. In the choice of strategy, there is a lack of sobering cognition of oneself, the enterprise talents flow frequently, many enterprises are difficult to retain talents, the company's innovation ability is not enough and a series of problems. Then this paper puts forward the corresponding measures or suggestions for these problems, including brand building, sales model improvement, excellent team building, intellectual property protection and so on. Weifang veterinary drug enterprises in the future development has certain guiding significance.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.72
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