荷兰花卉产品对中国市场的影响研究

发布时间：2019-03-06 19:40

【摘要】：作为绿色产业，花卉业有着良好的社会、经济和生态效益。随着世界经济的不断繁荣，花卉业也迅速发展。荷兰和中国同为人多地少的国家，荷兰花卉具有较强的国际竞争优势，如何借鉴其成功经验，利用其对中国花卉发展的正面影响，寻找对策避免其负面影响，对我国花卉业的可持续发展有现实意义。本文的选题意义在于：通过介绍荷兰花卉业的发展状况，运用波特的菱形理论分析其国际竞争优势，通过对中国花卉市场发展情况和优劣势分析，进而分析荷兰花卉对中国市场的利弊影响，，最后从政府和企业两个方面指出发展对策。本文共有五章。第一章，介绍了选题的背景和意义，通过文献综述，说明了论文的创新与不足，并介绍了论文研究方法和主要内容。第二章，详细介绍了荷兰花卉业发展并分析了其产品发展状况。第三章，根据波特的菱形理论，分析了荷兰花卉产品的国际竞争优势，并深化了菱形理论。第四章，介绍了中国花卉市场的发展并分析了其优劣势，进而分析了荷兰花卉对中国市场的影响，并以荷兰德维特花卉种球公司为例，具体说明其影响。第五章，从政府和企业两个角度分别提出了中国花卉业的发展对策。第六章，结论。本文尽量利用最新的资料，通过文献研究法和个案研究法对荷兰花卉产品对中国市场的影响进行了详细的研究，并提出了一些创造性的对策。中国政府可以从发挥花卉业的比较优势、消除绿色贸易壁垒、调整产业布局、支持花卉业相关设施的建设、支持新品种研发、建立花卉产业协会、加强对产业集聚的管理、培养花卉品种研发人才等方面，支持中国花卉业的发展。企业应从研发花卉新品种并拥有其知识产权、打造民族品牌、实现规模化和专业化经营、拓展新兴市场、自觉接受产品质量监督、培育花卉需求、加强与电商平台合作等方面，创新性的发展中国花卉业。本文给出了中国政府对花卉产业集聚的一些管理方法，这些方法还需在今后的工作中不断的补充和完善。
[Abstract]:As a green industry, flower industry has good social, economic and ecological benefits. With the continuous prosperity of the world economy, the flower industry has also developed rapidly. Dutch flowers have a strong international competitive advantage. How to use their successful experiences for reference, make use of their positive effects on the development of Chinese flowers, and find countermeasures to avoid their negative effects, the Netherlands and China are both countries with a large number of people and few places, and the Dutch flowers have a strong international competitive advantage. It is of practical significance to the sustainable development of flower industry in China. The significance of this paper lies in: by introducing the development of Dutch flower industry, applying Porter's diamond theory to analyze its international competitive advantage, through the analysis of the development of Chinese flower market and its advantages and disadvantages, Furthermore, the paper analyzes the advantages and disadvantages of Dutch flowers on Chinese market, and finally points out the development countermeasures from the two aspects of government and enterprise. There are five chapters in this paper. The first chapter introduces the background and significance of the topic, explains the innovation and deficiency of the paper through the literature review, and introduces the research methods and main contents of the paper. In the second chapter, the development of Dutch flower industry is introduced in detail and the development of its products is analyzed. Chapter three, according to Porter's diamond-shaped theory, analyzes the international competitive advantage of Dutch flower products and deepens the diamond-shaped theory. The fourth chapter introduces the development of Chinese flower market, analyzes its advantages and disadvantages, and then analyzes the impact of Dutch flowers on China market, and takes Dutch DeWitt Flower Ball Company as an example to illustrate its impact. In the fifth chapter, the development countermeasures of Chinese flower industry are put forward from the angle of government and enterprise. Chapter VI, conclusions. In this paper, the effects of Dutch flower products on Chinese market are studied in detail by means of literature study and case study, and some creative countermeasures are put forward. The Chinese government can give play to the comparative advantages of the flower industry, remove green trade barriers, adjust the layout of the industry, support the construction of facilities related to the flower industry, support the research and development of new varieties, establish flower industry associations, and strengthen the management of industrial agglomeration. In order to support the development of flower industry in China, we should cultivate the talents of flower variety research and development. Enterprises should develop new flower varieties and own their intellectual property rights, build national brands, realize large-scale and professional management, expand emerging markets, consciously accept supervision of product quality, cultivate flower demand, and strengthen cooperation with e-commerce platforms, and so on. Innovative development of Chinese flower industry. In this paper, some management methods of flower industry agglomeration by Chinese government are given. These methods need to be continuously supplemented and perfected in the future work.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.13;F316.13

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