新媒体使用中的失德现象及对策研究

发布时间：2019-03-13 11:04

【摘要】：随着第三次科技革命特别是通讯科技的迅猛发展，各种新媒体如雨后春笋般涌现，并在人们的日常生活中发挥着越来越重要的作用。所谓新媒体，是指依托当今时代通讯科技新成果，以数字化和电子化的形式，为不同受众同时提供个性化信息以及交流平台和沟通空间的新型媒体形式。新媒体形式上是多种多样的。从广义的角度来划分，新媒体可划分为科技博客、手机媒体、交互网络电视、数字电视、移动电视、博客、播客等。新媒体适应了现代人的娱乐化、大众化、流行化的快餐式文化产业，正在深刻地影响着人们的文化趣味。同时，新媒体使用中也出现了一些失德的现象：首先是信息污染，指媒介信息中混入污染性元素，并对传播生态、信息资源以及人类身心健康造成破坏、损害或其他不良影响；其次是新媒体使用中的侵犯知识产权与人格权；第三是新媒体使用对人格发展的消极影响。造成新媒体使用中失德现象的原因是多方面的。这些原因有：新媒体伦理发展的不完善，包括新媒体伦理意味弱化、现实社会伦理与网络社会伦理的冲突、新媒体伦理的后现代特征三个方面；新媒体管理制度的不健全，包括新媒体的“把关”困境、新媒体法律体系不健全、新媒体的社会责任被漠视等；新媒体传播的市场化取向：新媒体传播片面关注“点击率”，，新媒体传播以“愚乐”公众为基本手段，新媒体传播片面追求经济效益；新媒体使用者自身道德观念混乱，包括新媒体使用者道德观念多元化、主体缺乏道德自律能力、数字化生存状态背离主体性。消解新媒体使用中的失德现象，就应当建立“和谐”的新媒体使用的五项伦理原则；健全新媒体管理监督制度，包括强化新媒体监督机制、完善各部门协作机制，构建制度伦理体系；明确新媒体传播的社会责任，包括追求新闻客观、提升新闻解释力、强调公共性；提升新媒体使用者的道德修养，包括加强德育、培养品格和提升素养。
[Abstract]:With the rapid development of the third scientific and technological revolution, especially the communication technology, all kinds of new media have sprung up and played a more and more important role in people's daily life. The so-called new media refers to the new media form, which relies on the new achievements of communication technology in the present era and provides personalized information, communication platform and communication space for different audiences at the same time in the form of digital and electronic. There are many forms of new media. From the broad point of view, new media can be divided into technology blog, mobile media, interactive network television, digital television, mobile TV, blog, podcast and so on. The new media adapts to the entertainment, popular and popular fast food culture industry of modern people, and is deeply affecting people's cultural taste. At the same time, in the use of new media, there are also some immoral phenomena: firstly, information pollution, refers to the media information mixed with polluting elements, and on the spread of ecology, information resources and human physical and mental health caused damage, damage or other adverse effects; The second is the infringement of intellectual property and personality rights in the use of new media, and the third is the negative influence of new media use on personality development. There are many reasons for the loss of morality in the use of new media. These reasons are as follows: the development of new media ethics is not perfect, including the weakening of new media ethics, the conflict between real social ethics and network social ethics, the post-modern characteristics of new media ethics; The imperfect management system of the new media, including the dilemma of the "gatekeeper" of the new media, the imperfect legal system of the new media, the disregard of the social responsibility of the new media, etc. The marketization orientation of new media communication: new media communication pays one-sided attention to "click rate", new media dissemination takes "stupid music" public as the basic means, and new media spreads one-sided pursuit of economic benefits; The new media user's own moral idea is confused, including the new media user's moral idea diversification, the subject lacks the moral self-discipline ability, the digitalized survival state deviates from the subjectivity. To eliminate the phenomenon of losing morality in the use of new media, we should establish five ethical principles of "harmony" in the use of new media; Perfecting the supervision system of new media management, including strengthening the supervision mechanism of new media, perfecting the cooperation mechanism of various departments, and constructing the system ethics system; It is clear that the social responsibility of new media communication includes pursuing news objectivity, enhancing news interpretation power, emphasizing public character, and enhancing the moral accomplishment of new media users, including strengthening moral education, cultivating character and improving accomplishment.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

【共引文献】