江淮汽车-瑞风S3外观造型设计研究

发布时间：2019-05-15 17:08

【摘要】：自改革开放以来,随着中国经济的高速发展,中国的工业技术也随着外企的引进,在不断的学习积累并迅速的成长着,汽车工业也随着世界几大知名车企与国有资产的合作而逐渐得到发展。目前,我国汽车的年产量和年销售量都位居世界前列。与汽车工业持续、快速、稳健发展不相适应的是,具有我国独立自主知识产权且完全独立自主研发的车型却是很少问世。造成这一现象的根源还是国内的汽车企业没有真正掌握汽车工业的核心技术。汽车的核心技术研究需要长期验证与积累,国外知名品牌汽车都是经过了上百年的技术沉淀,短期内期望汽车工业的核心技术有飞跃性的发展不太现实。汽车设计是汽车产业的首要环节,是整个产业的核心部分,而造型设计工作又是汽车设计的首要环节。与车身工程设计不同,在汽车造型设计的过程中,造型部门都应在产品策划工作中提前与工程的整车定义部门共同定制产品的类别、属性、市场定位和战略目标。但在汽车工业发展中起着重要影响因素的造型设计却是随着时代潮流地发展而不断变化的。世界著名汽车设计师乔治·亚罗曾指出"中国的汽车设计缺少中国元素",他的话戳中了中国汽车造型设计的要害。可见,中国的汽车造型设计正面临着因国内汽车行业发展过快所带来造型设计的浮躁,和设计师在进行造型设计过程中缺乏行之有效的、能够发挥设计师创造力的设计方法这一要害。目前国外一些成熟的汽车企业都已经形成了具有自己特色的造型风格,且每个品牌的汽车都或多或少的体现出其所处国家或区域的文化特色。而由于我国汽车产业发展时间相对较短,绝大对数的自主品牌车企在进行造型设计时,基本上都会出现抄袭、跟风或者委托设计的情况。这样很难形成自己特有的品牌形象,更难形成具有中华名族特色的造型风格。随着我国汽车市场和产业的不断发展,不断进步的科技、工艺与各个车企不断趋同的汽车制造技术水平,使消费者越来越注重汽车的造型设计。日趋饱和的中国市场和逐渐成熟的消费者心理,让越来越多的国内车企意识到设计出符合国人审美,且具有自己品牌特色的汽车造型的重要性。本文以安徽江淮汽车集团股份有限公司的热销车型瑞风S3为研究对象,通过对瑞风S3第二代产品和第三代产品的设计演变的研究,分析国有自主品牌,江淮汽车的品牌造型特色的建立过程,探索造型设计过程中所体现出来的设计原理与方法。希望可以通过对这一案例车型的研究,给正在从事汽车造型设计或准备从事汽车造型设计的人们提供一些借鉴、启示和帮助。
[Abstract]:Since the reform and opening up, with the rapid development of China's economy, China's industrial technology has been constantly learning, accumulating and growing rapidly with the introduction of foreign enterprises. With the cooperation between several famous automobile enterprises and state-owned assets, the automobile industry has been gradually developed. At present, the annual output and annual sales of cars in China are in the forefront of the world. What is not suitable for the sustained, rapid and steady development of the automobile industry is that the models with independent intellectual property rights and completely independent research and development in China are rarely developed. The root cause of this phenomenon is that the domestic automobile enterprises do not really master the core technology of the automobile industry. The research on the core technology of automobile needs to be verified and accumulated for a long time. After hundreds of years of technological precipitation, it is not realistic to expect the rapid development of the core technology of the automobile industry in the short term. Automobile design is the first link of automobile industry and the core part of the whole industry, and modeling design is the first link of automobile design. Different from the body engineering design, in the process of automobile modeling design, the modeling department should customize the product category, attribute, market positioning and strategic goal with the whole vehicle definition department of the project in advance in the product planning work. However, the modeling design, which plays an important role in the development of automobile industry, is constantly changing with the development of the times. George Arrow, a world-famous car designer, once pointed out that "China's car design lacks Chinese elements," and his remarks hit the key point of Chinese car modeling design. It can be seen that the automobile modeling design in China is facing the impetuous design caused by the rapid development of the domestic automobile industry, and the lack of effective designers in the process of modeling design. The key point of being able to give full play to the creative design method of designers. At present, some mature foreign automobile enterprises have formed their own unique modeling style, and each brand of the car more or less reflects the cultural characteristics of its country or region. However, due to the relatively short development time of China's automobile industry, most of the independent brand car enterprises in the modeling design, basically will appear plagiarism, follow the trend or commission design. This is difficult to form their own unique brand image, more difficult to form a famous Chinese characteristics of the modeling style. With the continuous development of China's automobile market and industry, continuous progress in science and technology, technology and various automobile enterprises continue to converge with the level of automobile manufacturing technology, so that consumers pay more and more attention to automobile modeling design. The increasingly saturated Chinese market and gradually mature consumer psychology make more and more domestic car enterprises realize the importance of designing automobile modeling which conforms to the Chinese aesthetic and has its own brand characteristics. This paper takes Ruifeng S _ 3, a popular model of Anhui Jianghuai Automobile Group Co., Ltd., as the research object, and analyzes the state-owned independent brand through the research on the design and evolution of the second and third generation products of Ruifeng S _ 3. The establishment process of Jianghuai automobile brand modeling characteristics, explore the design principle and method embodied in the modeling design process. It is hoped that through the study of this case model, it can provide some reference, enlightenment and help to people who are engaged in automobile modeling design or are ready to engage in automobile modeling design.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U462

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