HC公司发展战略研究
发布时间：2019-06-05 19:51
【摘要】：航天企业作为我国军工企业的重要组成部分,是我国国有企业中的特殊群体。企业不仅承担着国家武器装备的研制和生产,还肩负着带动我国高新技术发展的使命。随着我国市场经济的持续高速发展,国有企业改革的不断深入,传统的军工企业越来越感觉到来自开放市场条件下竞争的冲击和压力。如何选择适合企业自身的发展战略,尽快适应市场经济的机制体制,将企业更好的融入完全竞争市场,已成为军工企业发展的重要课题和关注点。 HC公司是中国航天科工集团某研究所全资子公司,是研究所切实贯彻“军民融合”发展战略的重要实践,属中小型企业。公司以军民融合项目为支撑,主营业务为F-12高强有机纤维及其制品。该产品属战略性新兴产业新材料领域,是高性能有机纤维的代表,也是国家战略新兴产业重点产品之一。公司具有较强的研发实力和军工企业资质优势,同时也存在规模小、产品成本高等发展不利因素。 本文依据战略管理理论,运用PEST模型分析HC公司的外部宏观环境,运用波特五力模型分析HC公司所处行业的基本情况,结合对公司内部组织结构、人力资源、知识产权和资质资源以及财务、生产、营销、研发等能力的分析,得到公司发展所面临的机遇和威胁、优势和劣势。在此基础上,通过建立SWOT矩阵对公司发展可能的四种战略组合进行综合分析,结合公司发展目标,对公司发展战略的选择进行了探索,确定了技术前向一体化的公司发展战略。根据军民市场环境特点,分别选择集中化战略和差异化战略作为公司竞争战略,并制定了总体略下的各职能层战略。通过企业文化、组织结构、人力资源管理、市场营销、知识产权保护、风险管理等战略保障措施的实施,推动公司依托自身优势,不断提升自身能力,充分利用发展机遇,拓展军民两用市场,实现公司健康稳定发展。
[Abstract]:As an important part of military enterprises in China, aerospace enterprises are a special group in state-owned enterprises in China. Enterprises not only undertake the development and production of national weapons and equipment, but also shoulder the mission of promoting the development of high and new technology in our country. With the sustained and rapid development of market economy and the deepening of the reform of state-owned enterprises, traditional military enterprises feel more and more the impact and pressure of competition under the condition of open market. How to choose the development strategy suitable for the enterprise itself, adapt to the mechanism and system of the market economy as soon as possible, and better integrate the enterprise into the completely competitive market has become an important subject and focus of the development of the military enterprise. HC Company is a wholly owned subsidiary of a research institute of China Aerospace Science and Technology Group. It is an important practice for the Institute to carry out the development strategy of "military-civilian integration". It belongs to small and medium-sized enterprises. The company is supported by the military and civilian integration project, the main business is F 12 high strength organic fiber and its products. This product belongs to the new material field of strategic emerging industry, is the representative of high performance organic fiber, and is also one of the key products of national strategic emerging industry. The company has strong R & D strength and qualification advantages of military enterprises, at the same time, there are also small scale, high product cost development unfavorable factors. According to the theory of strategic management, this paper analyzes the external macro environment of HC company by using PEST model, analyzes the basic situation of the industry in which HC company is located by using Porter five force model, and combines the internal organizational structure and human resources of the company. The analysis of intellectual property and qualification resources, as well as financial, production, marketing, R & D and other capabilities, get the opportunities and threats, advantages and disadvantages faced by the development of the company. On this basis, through the establishment of SWOT matrix to carry on the comprehensive analysis to the company development possible four kinds of strategic combination, unifies the company development goal, has carried on the exploration to the company development strategy choice, has determined the technology forward integration company development strategy. According to the characteristics of military and civil market environment, the centralized strategy and differentiation strategy are selected as the competitive strategy of the company, and the overall strategy of each functional level is formulated. Through the implementation of strategic safeguard measures such as corporate culture, organizational structure, human resource management, marketing, intellectual property protection, risk management, etc., the company can rely on its own advantages, constantly improve its own ability, and make full use of development opportunities. Expand the dual-use market and achieve the healthy and stable development of the company.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.5
本文编号：2493781
[Abstract]:As an important part of military enterprises in China, aerospace enterprises are a special group in state-owned enterprises in China. Enterprises not only undertake the development and production of national weapons and equipment, but also shoulder the mission of promoting the development of high and new technology in our country. With the sustained and rapid development of market economy and the deepening of the reform of state-owned enterprises, traditional military enterprises feel more and more the impact and pressure of competition under the condition of open market. How to choose the development strategy suitable for the enterprise itself, adapt to the mechanism and system of the market economy as soon as possible, and better integrate the enterprise into the completely competitive market has become an important subject and focus of the development of the military enterprise. HC Company is a wholly owned subsidiary of a research institute of China Aerospace Science and Technology Group. It is an important practice for the Institute to carry out the development strategy of "military-civilian integration". It belongs to small and medium-sized enterprises. The company is supported by the military and civilian integration project, the main business is F 12 high strength organic fiber and its products. This product belongs to the new material field of strategic emerging industry, is the representative of high performance organic fiber, and is also one of the key products of national strategic emerging industry. The company has strong R & D strength and qualification advantages of military enterprises, at the same time, there are also small scale, high product cost development unfavorable factors. According to the theory of strategic management, this paper analyzes the external macro environment of HC company by using PEST model, analyzes the basic situation of the industry in which HC company is located by using Porter five force model, and combines the internal organizational structure and human resources of the company. The analysis of intellectual property and qualification resources, as well as financial, production, marketing, R & D and other capabilities, get the opportunities and threats, advantages and disadvantages faced by the development of the company. On this basis, through the establishment of SWOT matrix to carry on the comprehensive analysis to the company development possible four kinds of strategic combination, unifies the company development goal, has carried on the exploration to the company development strategy choice, has determined the technology forward integration company development strategy. According to the characteristics of military and civil market environment, the centralized strategy and differentiation strategy are selected as the competitive strategy of the company, and the overall strategy of each functional level is formulated. Through the implementation of strategic safeguard measures such as corporate culture, organizational structure, human resource management, marketing, intellectual property protection, risk management, etc., the company can rely on its own advantages, constantly improve its own ability, and make full use of development opportunities. Expand the dual-use market and achieve the healthy and stable development of the company.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.5
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