“老字号”的知识产权保护研究

发布时间：2019-07-06 08:19

【摘要】：老字号具有财产权及人身权的双重属性，符合知识产权的特性，除此之外，老字号是一种智力成果，其私权的性质与字号的无形性、专有性、地域性及时间性使得老字号具有知识产权的属性同时，还可以利用知识产权法律，给予老字号以知识产权的法律保护。老字号代表着中国优秀的商业文化，老字号的巨大历史文化价值使得老字号具有知识产权的公共利益属性，由此得出，老字号的知识产权保护研究具有重大的法律意义。老字号具有巨大的品牌价值，但是老字号的发展现状确实令人担忧，政府在制定保护老字号的政策时，同样的面临两难局面。老字号与字号、企业名称、商标、域名以及驰名商标的含义不同，但在老字号的保护中，仍然可以借鉴知识产权法律法规，给予老字号知识产权的保护。老字号的知识产权冲突理论是用知识产权的方法分析老字号在发展的过程中遇到的知识产权问题，包括字号权与商标权的冲突以及字号权与域名权的冲突。知识产权冲突理论运用的老字号的保护中，可以明确知识产权纠纷的性质，更好的运用现行的知识产权理论，分析老字号的知识产权保护。国际知识产权保护公约大部分将字号或者商号认定为一种知识产权，用知识产权的保护方式保护字号或者商号，国外的字号或者商号法律制度，部分将其作为一种在先权利来保护，有的国家则将字号或者商号直接纳入到商标法的保护范畴，将字号或者商号看成是商标权的一种。通过域内外关于字号或者商号的知识产权保护，文章提出中国在保护老字号时，，应将字号或者商号纳入到商标法的保护范畴中，提出明确商标法中关于保护字号或者商号的禁止混淆等原则，并明确字号权的权利取得方式。文章同时提出利用驰名商标及品牌创新解决老字号权利冲突的途径，以期老字号在我国受到更好的知识产权保护。
[Abstract]:The old brand has the dual attribute of property right and personal right, which accords with the characteristics of intellectual property rights. In addition, the old brand is a kind of intellectual achievement. The nature of its private rights and the invisibility, uniqueness, regionality and timeliness of its private rights make the old brand have the attribute of intellectual property rights. At the same time, it can also make use of intellectual property law to give the old brand the legal protection of intellectual property rights. The old brand represents the excellent commercial culture of China, and the great historical and cultural value of the old brand makes the old brand have the public interest attribute of intellectual property rights. It is concluded that the research on the protection of intellectual property rights of the old brand is of great legal significance. Old brands have great brand value, but the development of old brands is indeed worrisome, and the government faces the same dilemma in formulating policies to protect old brands. The meaning of old brand is different from that of brand name, enterprise name, trademark, domain name and well-known trademark, but in the protection of old brand, we can still draw lessons from the laws and regulations of intellectual property rights and give the protection of intellectual property rights of old brands. The conflict theory of intellectual property rights of old brands is to analyze the intellectual property problems encountered by old brands in the process of development by means of intellectual property rights, including the conflict between font rights and trademark rights, and the conflict between font rights and domain name rights. In the protection of the old brand used in the theory of intellectual property conflict, the nature of the intellectual property dispute can be clarified, and the current intellectual property theory can be better used to analyze the intellectual property protection of the old brand. Most of the international intellectual property protection conventions recognize the font or firm as a kind of intellectual property rights, protect the font or firm by the way of intellectual property protection, and some foreign legal systems of the trade name or trade name protect it as a kind of prior right, while some countries bring the font or firm directly into the scope of trademark law protection and regard the font or firm as a kind of trademark right. Through the intellectual property protection of font or firm inside and outside the domain, this paper puts forward that when protecting old brand, China should bring the font or firm into the category of trademark law protection, put forward the principle of prohibition and confusion of protecting font or trade name in trademark law, and make clear the way of obtaining the right of name right. At the same time, the paper puts forward the ways to solve the conflict of rights of old brands by using well-known trademarks and brand innovation, in order to be better protected by intellectual property rights of old brands in our country.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.4

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