长春QH装饰公司发展智能产品业务战略研究

发布时间：2017-12-26 21:49

本文关键词：长春QH装饰公司发展智能产品业务战略研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济水平的不断提高,城市化建设得到很大程度发展,商品房、酒店等建筑面积不断增加,使与之配套的装饰装修行业得到了飞速发展。但是随着我国宏观调控政策的出台以及国内经济形势的变化,装饰装修行业的利润逐渐降低,目前已经有越来越多的中小型装饰装修企业退出了行业。近几年来,在信息化和网络化的背景下,智能化产品日渐火爆,各个行业都开始使用智能化产品推动企业创新发展,装饰装修领域也不例外。目前,智能化产品已经和装饰装修行业紧密融合,单单智能家居这一块就已经有多数企业尝试并取得了成功,因此装饰装修行业的成长新的增长点必须要融合智能趋势的发展。本文从战略出发,首先分析了企业战略的理论和内涵、国内外装饰装修行业发展现状以及智能化产品现状,其次具体到长春QH装饰公司,介绍了公司发展的现状以及公司智能化产品业务现状和存在的问题,分析了公司外部所面临的宏观环境和产业环境。接着,然后具体分析了公司智能化产品业务所面临的优势、劣势、机会和威胁,即SWOT分析,在此基础上提出了公司发展智能化产品业务的“2+2”战略,并且为战略提供保障措施。最后对全文进行总结并且对未来提出期望。
[Abstract]:With the continuous improvement of China's economic level, the development of urbanization has been developed to a large extent, and the construction area such as commercial housing and hotels has been increasing. The decoration industry has been developing rapidly. However, with the introduction of macro-control policies and changes in the domestic economic situation, the profit of decoration industry has been decreasing. More and more small and medium-sized decoration enterprises have quit the industry. In recent years, under the background of informatization and networking, intelligent products are becoming more and more popular. All industries begin to use intelligent products to promote the development of enterprises, and the field of decoration is no exception. At present, intelligent products have been closely integrated with decoration industry. Many enterprises have tried and succeeded in smart home alone, so the growth of decoration industry must be integrated with the trend of intelligent development. This paper started from the strategy, firstly analyzes the theory and connotation of enterprise strategy, the domestic decoration industry and the development of intelligent products specific to the status quo, then Changchun QH decoration company, introduces the development status and the status of the company of intelligent products business and the existing problems, analyzes the macro environment of the company facing external industry and environment. Then, it analyzes the strengths, weaknesses, opportunities and threats faced by the intelligent business of the company, namely SWOT analysis. On this basis, it puts forward the "2+2" strategy of intelligent product development, and provides safeguard measures for the company. Finally, the full text is summarized and the future is expected.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92

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