文化创意产业语境下的服装行业品牌化发展路径

发布时间：2017-12-26 23:02

本文关键词：文化创意产业语境下的服装行业品牌化发展路径　出处：《丝绸》2017年11期 　论文类型：期刊论文

【摘要】：中国服装行业产品差异化小,品牌辨识度低,业内教育和生产单位苦于现状,不能明确文化创意产业背景下服装品牌化发展的具体路径。文章通过文献研究法、概念分析法、个案研究法和比较研究法等剖析推进文化创意产业的时代背景,服装行业品牌化与文化创意产业的内在联系,提出二者融合路径方法、路径,并总结二者融合的意义。继而提出培养传承民族文化的设计人才、培育民间特色机构加强设计创新,引导服装文创基地集约发展、激发设计服务消费搭建传播平台。为中国服装行业成就在世界范围内具有影响力的品牌提供理论参考。
[Abstract]:China's clothing industry is characterized by low product differentiation and low brand recognition. The industry education and production units are suffering from the current situation. It is not clear about the specific path of clothing brand development under the background of cultural and creative industries. This article through the literature research method, concept analysis, case study and comparative research method to analyze the promotion of cultural and creative industry background, internal relations of garment industry brand and cultural and creative industries, put forward path method, two integration, and summarizes the two fusion significance. Then we put forward the training of design talents who inherit the national culture, cultivate folk characteristic institutions, strengthen design innovation, guide the intensive development of garment creation base, stimulate design service consumption, and build communication platform. It provides a theoretical reference for the achievements of Chinese clothing industry in the world with influential brands.
【作者单位】：苏州大学艺术学院;
【分类号】：F273.2;F426.82;G124
【正文快照】： 文化创意产业融合文化时尚产业与传统制造产业,是新兴的复合型产业。其特点在于立足创意,为产品或者服务提供实用价值之外的文化附加值,最终提升产品的经济价值。先行者英国人所定义的文化创意产业中即包括了时装设计行业。时装的学术概念分为两个层次:其一为前卫性时装,是设

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