吉利并购沃尔沃的绩效评价案例分析

发布时间：2017-12-27 03:23

本文关键词：吉利并购沃尔沃的绩效评价案例分析　出处：《上海师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：并购是企业扩张经常采用的重要形式,近年来更是受到企业界的推崇。越来越的公司选择这样的成长方式,也有不少公司响应国家的号召,采用“走出去”战略,走出国门面对来自国际的机遇和挑战。2010年8月,吉利收购沃尔沃是当时震惊业界的海外并购,也是目前研究我国海外并购经典的案例。本文欲通过对其进行详细分析,来探索海外并购带给企业的机遇,挑战及其应对,并在此基础上总结海外并购过程中的启示,这将对我国企业海外并购研究有一定的实践意义。本文首先介绍了国内外的研究现状及其理论,通过对吉利并购沃尔沃案例研究,分析其前期准备活动,采用事件研究法和主成分分析法评价并购前后的短、长期绩效变化,并简略分析其并购后的整合过程。可以得出结论:通过吉利收购沃尔沃,提升了企业自身价值,也提高了企业的品牌形象,推动了沃尔沃的发展运营,实现了双方的共赢。最后,从吉利并购沃尔沃的整个事件分析成功经验,得出启示建议:首先,吉利的成功得益于当时的经济背景和国家政府的支持,以及与瑞士工会的友好协商;其次是在对沃尔沃的管理运营方面,尊重沃尔沃的企业文化,保留原有管理团队。最后,吉利和沃尔沃双方在技术研发的合作,提升了吉利集团的品牌形象,跻身于品牌汽车行列。本文的创新之处在于对吉利集团长期并购绩效评价时,采用主成分分析法和财务指标的结合,并加入行业对比,使得绩效评价更合理具有可比性。本文的不足之处在于,由于数据原因没能加入沃尔沃在并购的绩效评价,不足之处还望指正。
[Abstract]:Merger and acquisition (M & A) is an important form of enterprise expansion, which has been highly praised by the business community in recent years. More and more companies choose such a way of growth. Many companies respond to the call of the state and adopt the strategy of "going global" to go abroad and face international opportunities and challenges. In August 2010, the acquisition of Volvo by Geely was an overseas merger that shocked the industry at that time. It was also a case of studying the classics of overseas mergers and acquisitions in China. Through detailed analysis, this paper explores the opportunities, challenges and responses of overseas mergers and acquisitions to enterprises, and summarizes the inspiration from overseas mergers and acquisitions process. This will have certain practical significance for overseas mergers and acquisitions of Chinese enterprises. This paper introduces the research status and theory at home and abroad, through the acquisition of Volvo case study of Geely, analyzes its preparatory activities, using the event study method and principal component analysis method to evaluate the merger before and after short and long-term performance changes, and a brief analysis of the post merger integration process. It can be concluded that the acquisition of Volvo by Geely has promoted the value of the enterprise itself, improved the brand image of the company, promoted the development and operation of Volvo, and realized the win-win situation of both sides. Finally, the entire event from Geely's acquisition of Volvo's analysis of successful experience, draw inspiration recommendations: first, the success of Geely supported by the economic background and the state government, and friendly consultation with the Union; second is in the management of Volvo operations, respect Volvo's corporate culture, retain the original management team. Finally, the cooperation between Geely and Volvo in technology research and development has promoted the brand image of gilli group and joined the ranks of brand cars. The innovation of this paper is the combination of principal component analysis and financial indicators for the Geely Group's long-term M & a performance evaluation, and adds industry comparison, making the performance evaluation more reasonable and comparable. The deficiency of this paper is that, because of the failure of data reasons to join Volvo in the performance evaluation of M & A, the shortcomings are also expected to be corrected.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.471

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