甘肃省文县明辉硅业集团转型发展战略研究

发布时间：2017-12-27 05:34

本文关键词：甘肃省文县明辉硅业集团转型发展战略研究　出处：《兰州大学》2016年硕士论文　论文类型：学位论文

【摘要】：铁合金作为钢铁制造业的一种关键性的原材料,不管是对国民经济发展,还是对人民生活来讲,都必不可少。进入本世纪以来,铁合金工业迎来新的发展机遇,特别是2008年和2009年,发展成效最为显著。但是,随着资源与能源供给日益紧张,铁合金行业的内外部竞争环境更加复杂多变,铁合金企业竞争加剧,加速发展日趋困难。在国内铁合金产业布局不合理、产能严重过剩的严峻形势下,铁合金企业面临着战略转型的挑战,而走节能、协调、绿色、开放、共享的可持续发展道路,将成为铁合金企业战略转型的主要方向。所以,研究中小铁合金企业的转型发展战略,这一课题不但迫切,而且切实,同时具有深远的现实意义。在这一背景下,笔者以甘肃省文县明辉硅业集团为研究对象,基于企业的发展实际,对其身处激烈的市场竞争环境,如何借助自身努力,找到新的发展机遇,设立科学合理的转型战略这一课题进行研究并予以阐述。本文先界定了企业战略的定义,对其基本的特征进行了分析总结,对相关的理论予以了回顾;紧接着以这些理论为依据和指导,透彻地分析了甘肃省文县明辉硅业集团当前生存的外部环境,特别是铁合金这一行业的整体环境。接下来研究甘肃省文县明辉硅业集团的内部环境,结合企业宗旨、使命、目标以及企业经营中存在的问题与发展中面临的瓶颈,运用SWOT矩阵分析法,做好战略匹配工作,对明辉硅业在当前发展中所具备的发展优势、存在的发展劣势、面临的发展威胁、潜存的发展机会予以总结归纳。最后选择定量战略计划矩阵(QSPM)分析法为本文的核心工具,进而得出适合甘肃省文县明辉硅业集团发展的转型战略选择,并制定了明辉硅业的整体性的战略目标及具体的战略实施措施。最后是结论与展望。本文的研究不仅具有一定的实践价值,也能为国内其他中小型铁合金企业提供一定的决策参考。
[Abstract]:As a key raw material for iron and steel manufacturing, ferroalloys are essential to the development of the national economy and to the people's life. Since the beginning of this century, the ferroalloy industry has welcomed new opportunities for development, especially in 2008 and 2009, and the development results are most remarkable. However, with the increasingly tense supply of resources and energy, the internal and external competitive environment of ferroalloy industry is more and more complex. In the grim situation of ferroalloy industry in the domestic layout is not reasonable, serious excess capacity, ferroalloy enterprises are facing challenges and strategic transformation, energy saving, coordination, go green, open, sharing the road of sustainable development, will become the main direction of ferroalloy enterprise strategic transformation. Therefore, it is not only urgent and practical, but also has far-reaching practical significance to study the transformation and development strategy of small and medium iron alloy enterprises. In this context, the author takes Gansu province Wenxian Minghui silicon industry group as the research object, based on the actual development of the enterprise, in the fierce market competition environment, how to use their own efforts to find new opportunities for development, to study the establishment of this subject transformation strategy is scientific and reasonable and elaborated. This paper first defines the definition of corporate strategy, the basic characteristics are analyzed and summarized. The related theoretical review; then based on these theories and guidance, thorough analysis of Gansu Province, Wenxian Minghui silicon industry group the survival of the external environment, especially the overall environment of the industry of iron alloy the. The research of Gansu province Wenxian Minghui silicon industry group's internal environment, combined with the enterprise tenet, facing the problems and development of the mission, goals and business of the bottlenecks in the application of SWOT matrix analysis, do the strategic matching work of Minghui silicon industry in the development of the development advantages and existing development facing the development of weaknesses, threats, potential development opportunities will be summarized. Finally, select the quantitative strategic plan matrix (QSPM) analysis method as the core tool of this paper, and then get the transformation strategy selection suitable for the development of Wenxian Minghui silicon industry group in Gansu Province, and formulate the overall strategic objectives and specific implementation measures of Minghui silicon industry. Finally, it is the conclusion and the prospect. The study of this paper not only has a certain practical value, but also provides a certain decision reference for other small and medium sized iron alloy enterprises in China.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.4;F272

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