A公司石油行业劳务派遣服务创新研究

发布时间：2017-12-27 11:14

本文关键词：A公司石油行业劳务派遣服务创新研究　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：劳务派遣作为人力资源市场新兴产业,近年来一直保持着快速的发展态势,在石油行业中劳务派遣被普遍使用,有着广泛的市场前景,但随着劳务派遣行业竞争不断加剧,服务同质化严重,派遣企业普遍陷入价格战的恶性竞争中。A公司是国内最早一批专门从事石油行业劳务派遣服务机构之一,面对空前的机遇与挑战,必须结合石油行业人力市场需求,充分协调利用内部资源,探索石油行业劳务派遣服务创新措施,以推动企业服务创新发展及获取市场竞争力。本文通过A公司石油行业劳务派遣服务创新策略案例分析,帮助企业探寻应对市场需求的创新举措,从根本上推动企业发展。本文运用文献研究法、个案研究法及访谈调查法,对服务创新概念、服务创新驱动力模型、服务创新四维度模型进行介绍,阐述劳务派遣行业发展现状,运用PEST、价值链分析方法对A公司所处环境、价值链等问题进行分析,并对公司业务关键部门负责人、一线员工及用工单位管理层、人力资源专家进行深度访谈,阐述A公司石油行业劳务派遣服务现状,分析劳务派遣服务问题的根本原因,并从服务创新四维度模型的新服务概念、新顾客界面、新服务传递系统以及技术四个维度提出劳务派遣服务创新举措。首先由劳务派遣基本服务向增值服务延伸、功能服务向管理服务延伸,开展差异化、可定制的人才派遣服务,建立劳务派遣服务前馈预警机制,然后对原有客户、雇员沟通渠道进行创新优化,加强对用工单位专业、沟通合作方面的培训,构建与维护网络论坛,增强市场部门及人力资源中心协同开拓市场的联动作用,增强业务拓展人员持续服务意识,推行员工绩效管理及激励措施创新,引入适配先进技术推动服务产品创新,最后为保证服务创新策略的顺利实施,从公司战略、组织架构、员工团队、激励制度、资金投入、企业文化等方面构建了较为完善的保障措施,通过服务创新的顺利实施提高企业核心竞争力。
[Abstract]:The labor dispatch as the human resources market in emerging industries, in recent years has maintained a momentum of rapid development in the oil industry, labor dispatch has been widely used, has a broad market prospects, but with the labor dispatch industry increasing competition, service homogeneity, dispatch enterprises generally fall into the price competition. A company is the first batch of domestic oil industry specializing in labor dispatch service institutions, facing unprecedented opportunities and challenges, must be combined with the demand of oil industry human resource market, fully coordinated use of internal resources, to explore the oil industry labor dispatch service innovation measures, to promote the enterprises to obtain market competitiveness and service innovation development. Based on A company's oil industry labor dispatch service innovation strategy case analysis, this paper helps enterprises explore innovative measures to deal with market demand, and fundamentally promote the development of enterprises. This paper uses the research methods of interview and literature research method, case study method, the concept of service innovation, service innovation driving force model, four dimensional model of service innovation are introduced, elaborated the dispatch industry development status, the use of PEST, the value chain analysis method of A, the environment and value chain were analyzed, and the key business department responsible person, employee and employer management, human resources experts were interviewed, elaborated A oil industry labor dispatch service status, root cause analysis of the labor dispatch service problems, and from the four dimensional model of service innovation of the new service concept, new customer interface, new service delivery system and technology the four dimensions of the proposed labor dispatch service innovation. First by the labor dispatch service, value-added services to extend the basic functions of management services to the extension of the service, to provide differentiated and customized talent dispatch service, the establishment of labor dispatch service feedforward early warning mechanism, and then the original customer, employee communication channels innovation optimization, and strengthen the communication and cooperation of professional labor units, training, construction and the maintenance of the network forum, strengthen the role of market linkage department and the center for human resources collaborative marketing, enhance business development personnel continued service consciousness, the implementation of performance management and incentive measures of innovation, introduction of adapting advanced technology to promote product and service innovation, in order to ensure the smooth implementation of service innovation strategy, the safeguard measures more perfect from the aspects of construction corporate strategy, organizational structure, staff, incentive system, capital investment, enterprise culture, through service innovation Smooth implementation to improve the core competitiveness of enterprises.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272.92

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