云纹图案在茶叶品牌视觉形象设计中的运用探讨

发布时间：2018-01-01 00:03

本文关键词：云纹图案在茶叶品牌视觉形象设计中的运用探讨　出处：《福建茶叶》2017年02期 　论文类型：期刊论文

【摘要】：茶文化起源于我国,具有悠长的历史,从古至今中国人酷爱饮茶,经久不衰。随着全球一体化进程不断推进,我国茶文化也受到国际竞争力的影响,打造本土茶叶品牌已经成为提升国际竞争力的重要手段和策略。茶叶包装设计是塑造茶叶品牌的重要的组成部分,因此,打造具有本土和地方特色的典型包装设计尤为重要。茶叶品牌视觉形象设计应具有其自身的文化特性,这种设计能够充分体现出茶文化的特性和商业信息的视觉识别,使其更加符合时代要求和具有较高的传播效率。云纹图案充分体现了中国文化特色。本文经过大量调研,结合相关文献,针对具有我国本土特色的云纹图案在茶叶品牌视觉形象设计中的运用进行探讨,并提出可行性的策略,供相关人员参考。
[Abstract]:Tea culture originated in China, has a long history, since ancient times Chinese loves tea, enduring. With the continuous development of global integration, Chinese tea culture is also influenced by international competitiveness, to create local brand of tea has become an important means and strategies to enhance the international competitiveness. Tea packaging design is an important part of building. Therefore, the tea brand, to create a typical packaging design with local and local characteristics is very important. The tea brand visual design should have its own cultural characteristics, this design can fully reflect the visual recognition of tea culture characteristics and business information, make it more consistent with the requirements of the times and has high transmission efficiency. Moire pattern fully reflects the China cultural characteristics. Through a lot of research, combined with the literature, the cloud pattern with Chinese characteristics in The application of visual image design of tea brand is discussed, and the feasible strategy is put forward for the reference of the related personnel.

【作者单位】：内蒙古民族大学美术学院版画教研室;
【分类号】：F426.82;TS971
【正文快照】： 随着全球一体化的不断推进,茶叶作为我国特有的商品之一,已经得到全球各个国家的认可。我国是茶叶生产和输出大国,因此,茶叶包装设计应该具有我国特色的典型包装设计。茶叶的视觉形象设计不仅能够提升外在的视觉震撼力和文化的感染力,还能够有效增强茶叶品牌的视觉效果,促使经

【相似文献】