电商视域下茶叶营销措施研究

发布时间：2018-01-01 20:17

本文关键词：电商视域下茶叶营销措施研究　出处：《福建茶叶》2017年11期 　论文类型：期刊论文

【摘要】：随着我国社会经济水平不断的提高,电商行业随之发展迅猛,传统的茶叶营销模式受到了巨大的冲击。茶叶被誉为"国饮",茶,是一条人与人之间良好沟通的纽带。同喝一壶茶,可以达到思想碰撞和融合,达到一种和谐的效果。我国茶类有很多,例如绿茶、红茶、黑茶、花茶等,茶的品种也很多,例如西湖龙井、洞庭碧螺春、黄山毛峰、君山银针、庐山云雾等。传统的茶叶营销已满足不了消费的需求,我们需要更多形式的销售渠道,电商行业的发展对传统茶叶营销产生了巨大的影响。如何通过新的营销渠道提高茶叶的销售和影响,成为了茶叶经营者亟待解决的问题。本文从电商视域下对茶叶营销的影响进行分析,并提出有利于茶叶营销的措施,旨在为茶叶经营者改善营销模式提供有效的帮助。
[Abstract]:Along with the social economy level of our country increase, along with the rapid development of the electricity industry, the traditional tea marketing pattern has a huge impact. Tea is known as the "national drink" tea, is a good communication link between man and man. And drink a pot of tea, can achieve the ideological collision and fusion. To achieve a harmonious effect. There are a lot of Chinese tea, such as Green Tea, Black Tea, black tea, scented tea, tea is also a lot of varieties, such as West Lake Longjing Tea, Spring Snail Dongting, Mount Huangshan Mao Feng, Junshan Silver Needle Tea, Mount Lu cloud. Traditional tea marketing can not meet consumer demand, we need more form sales channels, the development of the electricity supplier industry had a great influence on the traditional tea marketing. Through new marketing channels to improve the tea sales and influence, has become the tea operators urgently need to solve the problem. In this paper, from the Perspective of business marketing of tea The influence is analyzed, and the measures of tea marketing are put forward to provide effective help for the tea operators to improve the marketing model.

【作者单位】：山西金融职业学院;
【分类号】：F274;F426.82;F724.6
【正文快照】： 茶,作为我国向世界物质文明的三大贡献之一。随着国民的生活水平越来越高,人们的闲暇时间越来越多,人们开始在喧闹的城市里寻找片刻的宁静,来洗涤烦躁的心灵。茶,作为一种传统的饮品,体现了一种宁静的美,是人们追求宁静的最好地点选择。茶已成为国民的一种生活习惯。我国茶有

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