基于成本领先战略的X汽车公司内外饰子系统项目开发研究

发布时间：2018-01-03 20:11

本文关键词：基于成本领先战略的X汽车公司内外饰子系统项目开发研究　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：在现今的市场环境中,多数自主品牌由于品牌议价能力较弱,依靠低价格与合资品牌进行竞争。如何在同等的质量下实现更低的成本,振兴民族工业,是各大自主品牌整车厂商最为关注的问题。X汽车公司作为国内知名的自主品牌汽车制造企业,面临着和其他自主品牌相同的困难。由于起步较晚,X汽车公司的内部制度和流程还处于不断迭代和改善的进程中。研究X汽车公司如何实现基于成本领先战略的项目管理,有利于降低企业的运营成本,提升企业在市场中的竞争力,为我国民族工业实现"中国制造2025"的目标提供参考和借鉴。本文以X汽车公司为研究对象,对该企业内外饰子系统项目开发管理进行分析与研究。首先回顾了基于战略视角的项目管理研究和成本领先战略在项目管理中的应用研究成果,提出传统的项目管理已经很难满足快速变化的、激烈的市场竞争需要。当今的企业在运营过程中,唯有从战略角度衡量项目管理的执行,才能做到在既定的性能和质量目标下,实现成本最低,从而巩固公司的竞争优势。然后从内外饰子系统项目管理存在的问题入手,根据成本领先战略的实现途径,构建出适用于X汽车公司内外饰子系统的项目管理理论分析框架:从内外饰子系统项目实施成本领先战略的分析维度和流程框架两个方面入手,研究了基于矩阵制的组织架构、基于需求和成本变动的人员管理、基于前期策划的开发管理和基于价值工程的成本管理如何保障成本领先战略的实施。进而提出了 X汽车公司内外饰子系统实施成本领先战略的保障体系,并对项目管理的实施效果进行展示,基于成本领先战略的内外饰子系统项目管理为X汽车公司带来了巨大的经济效益,改善了 X汽车公司在市场竞争中的表现,最终提出了内外饰子系统持续改善项目管理的策略和措施:深化矩阵制在组织架构中的应用,优化人员管理考核方式,前期策划推进项目开发平台化,成本管理注重统筹规划。图17幅,表10个,参考文献53篇。
[Abstract]:In the current market environment, most of the independent brands because of the weak bargaining power, rely on low prices and joint venture brands to compete. How to achieve lower costs under the same quality, to revitalize the national industry. X Automobile Company, as a well-known auto manufacturer in China, is faced with the same difficulties as other independent brands. Due to the late start. The internal system and process of X Automobile Company is still in the process of iteration and improvement. It is helpful to reduce the operating cost of X Automobile Company to study how to realize project management based on cost leading strategy. Improve the competitiveness of enterprises in the market, for our national industry to achieve the goal of "made in China 2025" reference and reference. This paper analyzes and studies the project development and management of the enterprise's interior and exterior decoration subsystem. Firstly, it reviews the research results of project management based on strategic perspective and the application of cost leading strategy in project management. It is proposed that traditional project management is difficult to meet the rapidly changing and fierce market competition. Nowadays, enterprises can only measure the implementation of project management from the strategic point of view in the process of operation. In order to achieve the lowest cost under the established performance and quality objectives, thus consolidating the competitive advantage of the company. Then from the internal and external decoration subsystem project management problems. According to the way to achieve the cost leading strategy. This paper constructs a theoretical analysis framework of project management which is suitable for X automobile company's interior and exterior decoration subsystem. It starts from two aspects: the analysis dimension and the process framework of the cost leading strategy implementation of the internal and external decoration subsystem project. The organizational structure based on matrix system and personnel management based on requirement and cost change are studied. How to guarantee the implementation of the cost leading strategy based on the development management based on the pre-planning and the cost management based on the value engineering, and then put forward the guarantee system for the implementation of the cost leading strategy in the interior and exterior decoration subsystem of X Automobile Company. And the implementation effect of project management is demonstrated, based on the cost leading strategy of the internal and external decoration subsystem project management for X Automobile Company has brought huge economic benefits. It improves the performance of X Automobile Company in the market competition, and finally puts forward the strategies and measures to continuously improve the project management of the internal and external decoration subsystem: deepening the application of matrix system in the organizational structure. Optimization of personnel management assessment, early planning to promote the project development platform, cost management to pay attention to overall planning. 17 figures, 10 tables, 53 references.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F406.72;F426.471

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