西泵公司出口贸易发展战略研究

发布时间：2018-01-05 14:42

本文关键词：西泵公司出口贸易发展战略研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：2016年中国汽车产销突破2800万辆,国内汽车保有量达到1.94亿辆;2016全球汽车产销9000多万辆,全球汽车保有量突破12.2亿辆。巨大的汽车消费市场拉动经济快速增长,汽车产业成为国民经济的主要支柱产业之一。汽车整车行业快速发展的同时拉动汽车零部件产业规模迅速扩大。国内出现了一批有实力的汽车零部件企业,这些企业抓住时代发展机遇,充分利用国家优惠产业政策,不仅成为国内自主品牌、合资品牌汽车厂家以及发动机厂的供应商,同时逐步把产品出口到欧美等发达的汽车及零部件市场,中国汽车零部件已逐步走向国际市场。虽然在行业大好环境下,一些汽车零部件企业取得了快速发展,但是不得不面对同行激烈竞争、核心竞争力不足、贸易保护主义抬头的局面,尤其是随着中国经济进入新常态,经济增速出现下滑、汽车消费结构升级、汽车发展与能源、交通、环境保护的矛盾日益凸显,产品成本增加。同时,外需不振,一些新兴市场发展受阻,出口竞争优势削弱,2015年汽车零部件出口出现持续下滑,而2016年的这种挑战和压力更是与日俱增,因此加快产业结构的战略调整已是大势所趋刻不容缓西泵公司作为一家上市民营汽车零部件企业,在零部件产业发展的大环境之下同样面临着国内、国际经济现状的双重压力,如何顺应新的挑战,找到出口转型道路,本论文结合西泵公司的实际发展经营现状,运用SWOT分析方法探讨出口贸易的未来发展和出路。WT战略是西泵公司目前比较合适的国际化战略选择。该论文出口贸易发展观点与国家产业政策、国家“一带一路”发展战略高度契合,通过出口促进技术进步,带动上下游多个产业部门的发展,带动经济增长的作用很大,同时可以创造大量直接就业机会。做好出口贸易必须走国际化之路,首先是人才国际化。有了人才,才能使技术、管理、产品国际化,才能由产品出口到人才、技术出口,生产基地才能从国内转到欧美等发达国家,成为真正国际化公司。
[Abstract]:In 2016 China automobile sales exceeded 28 million vehicles, domestic cars to reach 194 million; 2016 of the global car sales of about 90000000 vehicles, the global car ownership exceeded 1 billion 220 million vehicles. The huge automobile market stimulating rapid economic growth, the automobile industry has become one of the pillar industries of the national economy. The rapid development of automobile industry and pull the auto parts industry scale the rapid expansion of the domestic. There have been a number of auto parts enterprises have the strength, grasp the era development opportunities of these enterprises, make full use of the national industrial policies, not only become the independent brand in China, the joint venture brand car manufacturers and suppliers of the engine factory, and gradually put the automobile and automobile parts market products are exported to Europe and other developed China, auto parts has been gradually moving towards the international market. Although the industry in good environment, some auto parts enterprise. The rapid development of it, but have to face fierce competition, lack of core competitiveness, trade protectionism situation, especially with the China economy has entered a new norm, decline in economic growth, upgrading the structure of automobile consumption, automobile development and energy, traffic, environmental protection has become increasingly prominent contradictions, the product cost increase. At the same time, weak external demand and some emerging market development is blocked, weaken the export competitive advantage, 2015 auto parts exports continued to decline, and the challenge and pressure in 2016 is to speed up the strategic adjustment of industrial grow with each passing day, so the structure is to represent the general trend xibeng company as a listed private auto parts enterprises, under the environment of the development of auto parts industry also faces the domestic and international economic situation, the double pressure, how to adapt to the new challenges, find the outlet transition path, the This paper combined with the actual business development status xibeng company, using the SWOT analysis method to explore the future development of the export trade and the way of.WT strategy is xibeng company more appropriate choice. The internationalization strategy of the development of export trade and industrial policies of the state, the national Belt and Road Initiative "development strategy highly fit, through the export promotion of technological progress promote the development of upstream and downstream, a number of industrial sectors, the role of promoting economic growth, and can create a lot of direct jobs. Do export trade must follow the road of internationalization, internationalization of talents. The first is to make the talent, technology, management, product internationalization, from exports to talent, technology export, production in order to base from home to Europe and other developed countries, has become a truly international company.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F752.62

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