重庆建设摩托股份有限公司企业文化建设问题研究

发布时间：2018-01-05 22:15

本文关键词：重庆建设摩托股份有限公司企业文化建设问题研究　出处：《吉林财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：制造业是实体经济的主体。强大的制造业是一个国家实现繁荣与昌盛的重要保证。《中国制造2025》明确提出力争在2025年左右,使我国进入世界制造强国之列,到2035年左右,力争使我国的制造业整体水平达到世界制造强国中等行列,力争到2050年,即建国100年左右,使我国制造业综合实力跻身世界前列。企业文化是企业的“软实力”,是一个企业的灵魂所在,相比较于资金、技术、渠道等这些硬件条件而言,企业文化更能决定企业的未来发展走向,甚至可以决定企业的生死存亡。一个好的企业文化,可以弥补其在硬件条件上的弱势,最大限度的挖掘员工潜力、赢得市场信赖、破除发展瓶颈以及实现企业成长。企业文化研究始于上世纪的八十年代初,其相关理论于八十年代末传入国内,经过三十余年的实践和发展,理论界和企业界对企业文化重要性的认识愈加清晰,对企业文化的研究也愈加深入细致,相关研究的理论成果已逐渐转化为企业的发展成果。本文选择国有大型制造业企业——重庆建设摩托股份有限公司作为研究样本,重点分析了当前国有企业在企业文化建设方面存在的突出问题及成因分析,并试图从产品、渠道、技术之外的因素探寻当前部分国有企业经营不善、陷入困境的深层次原因及解决办法。本文首先主要着重介绍了论文选题的背景,研究对象的理论意义及现实意义,以及当前国内外对企业文化理论的研究现状及研究成果分析。其次,对企业文化的相关理论进行了简单描述,包括企业文化的定义、企业文化的层次与要素、以及企业文化的特征与功能等等。再次,介绍了重庆建设摩托股份有限公司的基本概况及企业文化建设的现状和存在的主要问题。再其次,从国有企业文化属性、内部环境、外部环境等方面影响因素入手,对重庆建设摩托股份有限公司企业文化建设存在问题的成因进行了详细分析,努力探寻企业在文化建设方面存在问题的症结。最后,详细论述了企业文化建设的目标及路径,并对重庆建设摩托股份有限公司企业文化建设的重构与实施提出了自己的观点和看法。
[Abstract]:The manufacturing industry is the main body of the real economy. Strong manufacturing industry is an important guarantee to achieve prosperity and prosperity. The China manufacturing 2025> clearly strive in 2025 about a country, make our country into the world's manufacturing powerhouse, around 2035, and strive to make the overall level of China's manufacturing industry reached the middle ranks of the world's manufacturing power. Strive to 2050, namely the 100 years or so, so that China's manufacturing industry comprehensive strength among the forefront of the world. The enterprise culture is the "soft power", is the soul of an enterprise, compared with capital, technology, channels etc. these hardware conditions, the future development trend of enterprise culture can decide the enterprise. Can even decide the enterprise of vital importance. A good corporate culture, can make up for its weakness in the hardware conditions, to maximize the potential of the staff, to win the trust of the market, and get rid of the bottleneck The growth of enterprises. Enterprise culture research began in the early 80s, the theory was introduced into China at the end of 80s, after thirty years of development and practice, theoretical circles and enterprises on the enterprise culture awareness of the importance of clarity, the study on corporate culture is more thorough, the related theoretical research achievements have been gradually transformed into the development of the enterprise results. This paper chooses large state-owned manufacturing enterprises in Chongqing to build motor Limited by Share Ltd as research sample, analyze the current outstanding problems of state-owned enterprises in the enterprise culture construction in and causes, and attempts from the products, channels, factors outside the technology to explore the part of poor management of state-owned enterprises, the deep-seated reasons in the dilemma and solutions. This paper mainly introduces the background, research object and theoretical significance The practical significance, and the analysis of current domestic and foreign enterprise culture theory research status and research results. Secondly, the related theories of enterprise culture are described briefly, including the definition of enterprise culture, levels and elements of enterprise culture, and the characteristics of enterprise culture and power energy and so on. Thirdly, introduces the construction of Chongqing motorcycle Limited by Share Ltd the basic situation and the enterprise culture construction present situation and existing problems. Then, from the state-owned enterprise culture attribute, internal environment, external environment and other aspects of the influence factors, the causes of the problems of construction of Chongqing motorcycle Limited by Share Ltd enterprise culture construction are analyzed in detail, and strive to explore the crux of the problems in the enterprise culture construction finally. And discusses the goals and paths of enterprise culture construction, and the construction of enterprise culture construction Chongqing motorcycle Limited by Share Ltd Reconfiguration and implementation have put forward its own views and views.

【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F426.47

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