智能化时代的商业模式特征及创新路径

发布时间：2018-01-07 10:29

本文关键词：智能化时代的商业模式特征及创新路径　出处：《经济与管理研究》2017年06期 　论文类型：期刊论文

【摘要】：工业4.0(智能化)的核心是信息物理的深度融合,本文以信息物理交互为视角,从纵向集成(企业内部信息集成)、横向集成(单产业链信息集成)和智能平台(多产业链信息集成)三个层面,分析和阐述了智能化时代商业模式的特征及商业模式创新的路径:一是纵向集成,智能化将塑造"基础网络—数据平台—定制生产"三层次生产模式,并最终形成企业智能化"价值平台网",从而实现以企业为主体的商业模式创新;二是横向集成,智能化将从"价值链层"、"产业层"和"生态层"三个层面引发以产业为主体的商业模式创新;三是智能平台,智能化将塑造以平台(智能制造平台和智能终端平台)为主体的"厂商—终端—消费者"三维商业模式,分别从价值创造、数据能力、跨界经营三个层面引领商业模式创新。
[Abstract]:The core of industry 4.0 (intelligence) is the deep integration of information physics. This paper takes the information physics interaction as the visual angle, from the vertical integration (enterprise internal information integration). Horizontal integration (single industry chain information integration) and intelligent platform (multi-industry chain information integration) three levels, analyzed and elaborated the intelligent era business model characteristics and business model innovation path: first, vertical integration. Intellectualization will shape the "basic network-data platform-customized production" three-level production model, and finally form the enterprise intelligent "value platform network", so as to realize the innovation of business model with the enterprise as the main body; Second, horizontal integration, intelligence will lead to the innovation of business model with industry as the main body from the three levels of "value chain layer", "industry layer" and "ecological layer"; Third, intelligent platform, intelligence will shape the platform (intelligent manufacturing platform and intelligent terminal platform) as the main three-dimensional business model of "vendor-end-consumer", respectively from the value creation, data capability. Three levels of cross-border operation lead the innovation of business model.
【作者单位】：中国社会科学院工业经济研究所;
【基金】：国家自然科学基金项目“竞争性国有企业的混合所有制改革研究”(71472186)
【分类号】：F424;F49
【正文快照】： 随着工业4.0时代的到来,以智能化为核心的商业模式必将大量涌现。大数据、云计算、人机智能的应用和推广以及信息物理系统(cyber-physical system,CPS)的成熟,将催生出新的商业模式,这些商业模式将是在信息化与工业化高度融合基础上的深层次创新。“智能化”将对当前企业市场

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