新疆天富集团营销自动化系统应用研究

发布时间：2018-01-10 04:31

本文关键词：新疆天富集团营销自动化系统应用研究　出处：《石河子大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化、一体化进程的推进,信息行业的不断发展以及社会电气化程度的提高,能源行业不仅面临着电力体制改革的影响,更面临新形势、新任务的挑战。如何快速响应市场环境变化的集约型、一体化管理模式转变,提高企业自身的核心竞争力,成为企业管理的重点。能源企业加强营销管理也变得日趋重要,亟待利用信息化管理技术促进能源销售服务水平的提高和规范营销管理服务模式。建设营销自动化系统显得尤为重要,在新的电力体制下将被赋予关键任务。新疆天富集团有限责任公司是一家以电力、热力生产及天然气销售为主体,发、供、调一体化的综合性能源企业。公司为了建立起对电、热、气市场真实、准确、及时的反应和预测机制,向客户提供便捷的服务,充分掌握现有客户的实际需求,精确挖掘出潜在的客户群体,为新疆天富营销提供科学、可靠的依据,并有效地提升企业的社会效益和经济效益,建立在以现代信息化技术和通信技术为基础的营销自动化系统便应运而生。基于营销自动化系统发展现状和要求,本文通过采用信息技术整合现有电热气营销人、财、物和信息资源,实现电、热、气一体化的客户服务平台,达到规范营销业务、便捷高效服务、高度共享信息、在线实时监督、全面决策分析的效果。使营销管理由粗放式向集约化、精细化管理模式转变,全面提高营销管理的质量和效率。采用互联网+综合能源服务,提供综合能源核心服务和增值服务,呈现新的综合能源消费模式发展前景,实现天富营销基础管理水平整体跨越式提升。
[Abstract]:With the economic globalization, the globalization and development of information industry and improve the social degree of electrification, energy industry is not only facing the impact of power system reform, it is faced with new situations and new challenges. How to respond quickly to the intensive market environment change, change the mode of integrated management, improve the core competitiveness of enterprises and the focus of enterprise management. The energy enterprises to strengthen marketing management has become increasingly important to use information management technology to improve and standardize the marketing management and service mode of energy sales service level. The construction of distribution automation system is particularly important in the power system under the new will be given the key task. Xinjiang Tianfu Refco Group Ltd is a electricity, heat production and sales of natural gas as the main body, and for regulating, integrated energy company for the enterprise. The establishment of electricity, heat, gas market is real, accurate and timely response and prediction mechanism, to provide convenient services to customers, fully grasp the actual needs of existing customers, accurate mining potential customer groups, in order to provide a scientific marketing Xinjiang Tianfu, reliable basis, and effectively improve the social benefits of enterprises and economic benefits, based on marketing automation system based on modern information technology and communication technology as the foundation will come into being. The development status and marketing automation system based on the requirements through the use of information technology to integrate the existing electric and gas marketing, finance, material and information resources, realize electricity, heat, gas integrated customer service platform, to meet the standard marketing business, convenient and efficient service, a high degree of information sharing, online real-time monitoring, comprehensive decision analysis results. The marketing management from extensive to intensive change, fine management mode, full Improve the quality and efficiency of marketing management. The Internet plus integrated energy service, providing comprehensive energy core services and value-added services, comprehensive energy consumption pattern presents new development prospect, to achieve the overall marketing management level based Tianfu leap.

【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F425;F270.7;F274

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