青岛海尔营运资金管理绩效评价研究

发布时间：2018-01-11 23:31

本文关键词：青岛海尔营运资金管理绩效评价研究　出处：《石河子大学》2017年硕士论文　论文类型：学位论文

【摘要】：现如今,财务管理最重要的内容之一就是营运资金管理。1900年以来,企业运营理念在不断转变,企业之间的竞争也在日益加剧,这时,营运资金管理就显得尤为重要。营运资金在不同的运作特征和不同的经营模式下有不同的流转特征。因此,就使得营运资金管理具有差异性。不一样的经营模式或产业模式、不同的渠道、不同的地理位置、不同的成长阶段,即使在同一企业,采取的营运资金管理政策也不尽相同。持续创新文化一直是青岛海尔的特点。近些年来,青岛海尔在营运资金管理方面一直在不断创新,这些创新对我国营运资金管理的理论和实践都有深远影响。这些年,青岛海尔对营运资金管理的创新不仅仅限于对单个营运资金项目的管理,而是全面的、多方位的、多角度的营运资金管理。比如说,青岛海尔一直在推动从商业模式到战略转型的全面的、多角度的营运资金管理。青岛海尔在应收账款管理、存货管理等方面进行改善,以此来丰富营运资金管理体系。本篇论文是以青岛海尔做为案例公司的,研究青岛海尔营运资金管理政策,并且对青岛海尔的营运资金管理绩效进行分析,以此来研究实行网络化战略以来青岛海尔营运资金增加后,其营运资金财务风险以及营运资金运行效率,对青岛海尔转为网络化战略的有效性进行了评价。本文运用文献分析法、个案研究法等方法分析了青岛海尔的营运资金管理策略,非常全面并且客观的评价了青岛海尔营运资金管理效率,通过分析和研究得出青岛海尔采用了偏激进的融资政策以及较稳健的营运资金投资政策。本文从基于要素和基于渠道两个角度对青岛海尔的营运资金绩效进行了分析,通过分析可以得出如下结论:(1)青岛海尔的营运资金大部分投资于流动资产,投资政策属于偏稳健型的。(2)青岛海尔的营运资金主要来源于公司的流动负债,因此筹资政策是偏激进型的。(3)青岛海尔实行网络化战略后对其营运资金管理绩效有所提高,可见,青岛海尔的战略转型是成功的。但是转型过后仍然存在问题有待解决提升。最后,针对青岛海尔营运资金管理存在的问题,提出了如下建议:(1)青岛海尔应收账款周转期还有较大的改善空间,虽然之前公司一直办理应收账款保理等业务,这些基本可以避免坏账的发生,但是我们应该注意到要想提高现金周转期的绩效,一定要缩短应收账款周转期;(2)青岛海尔在筹资过程中,要注意把握筹资的数额,把营运资金的风险降到最低,只有这样才能提高营运资金管理绩效;(3)青岛海尔在提高业绩、增加市场份额的同时,要注意严格把握销售渠道占用的营运资金份额,与此同时要注意提高资金的使用效率。青岛海尔在实行网络化战略转型时应多加关注以上这些问题,这样才能提高青岛海尔的营运资金管理绩效水平,才能增强其核心竞争力,才能使其立于不败之地。
[Abstract]:Nowadays, one of the most important contents of financial management is working capital management. Since 1900, the concept of enterprise operation has been changing constantly, and the competition among enterprises is becoming more and more serious. Working capital management is particularly important. Working capital has different circulation characteristics under different operating characteristics and different business models. Make working capital management have difference. Different business model or industry model, different channels, different geographical location, different growth stage, even in the same enterprise. The policy of working capital management is not the same. The culture of continuous innovation has been the characteristic of Qingdao Haier. In recent years, Qingdao Haier has been innovating in the aspect of working capital management. These innovations have a profound impact on the theory and practice of working capital management in China. In recent years, Qingdao Haier's innovation in working capital management is not limited to the management of a single working capital project, but is comprehensive. Multi-directional, multi-angle working capital management. For example, Qingdao Haier has been promoting comprehensive, multi-angle working capital management from the business model to the strategic transformation. Qingdao Haier is managing accounts receivable. In order to enrich the working capital management system, this paper takes Qingdao Haier as a case company to study the working capital management policy of Qingdao Haier. And the performance of Qingdao Haier working capital management is analyzed to study the operating capital financial risk and operating efficiency of Qingdao Haier after the increase of working capital since the implementation of the network strategy. This paper evaluates the effectiveness of Qingdao Haier's network strategy. This paper analyzes Qingdao Haier's working capital management strategy by the methods of literature analysis and case study. A very comprehensive and objective evaluation of Qingdao Haier working capital management efficiency. Through the analysis and research, it is concluded that Qingdao Haier adopts the aggressive financing policy and the steady working capital investment policy. This paper analyzes the working capital performance of Qingdao Haier from the angle of factor and channel. Analysis. Through the analysis, we can draw the following conclusion: 1) Qingdao Haier's working capital mostly invests in current assets. The working capital of Qingdao Haier mainly comes from the current liabilities of the company. Therefore, the financing policy is more radical.) Qingdao Haier has improved its working capital management performance after the implementation of the network strategy. Qingdao Haier's strategic transformation is successful. But after the transformation there are still problems to be solved. Finally, for Qingdao Haier working capital management problems. Put forward the following suggestions: 1) Qingdao Haier accounts receivable turnover period still has a great room for improvement, although the company has been handling accounts receivable factoring business, these can basically avoid the occurrence of bad debts. However, we should note that in order to improve the performance of cash turnover, we must shorten the turnover of accounts receivable; 2) in the process of raising funds, Qingdao Haier should pay attention to the amount of financing and reduce the risk of working capital to the minimum, only in this way can the performance of working capital management be improved; Qingdao Haier should pay attention to the share of working capital occupied by sales channels while improving its performance and increasing its market share. At the same time, we should pay attention to improving the efficiency of the use of funds. Qingdao Haier should pay more attention to these problems when implementing the strategic transformation of network, so as to improve the performance level of Qingdao Haier's working capital management. In order to enhance its core competitiveness, it can be in an invincible position.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F406.7

【参考文献】