烟台酿酒葡萄基地发展模式研究

发布时间：2018-01-13 05:36

本文关键词：烟台酿酒葡萄基地发展模式研究　出处：《烟台大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着人民生活水平和生活质量的不断提高,人们的饮酒习惯正在逐渐改变,对葡萄酒的需求也越来越大。但现在与国外一些发达国家相比,中国人消费葡萄酒的数量并不是特别多,虽有进口葡萄酒品牌的市场冲击,我国的葡萄酒市场仍有很大的发展空间。烟台市是我国现代酿造葡萄酒的主要产区之一,种植酿酒葡萄的历史悠久,发展至今,烟台地区已经成为全国最大的葡萄酒生产基地。为此,本文以烟台张裕酿酒公司为例,对烟台地区酿酒葡萄基地进行研究,首先通过介绍葡萄酒及葡萄酒酿酒基地的相关发展历史,对国内外学者的相关理论进行阐释。然后,本文采用现场调查、统计分析、综合比较等研究方法,对葡萄酒及其酿酒葡萄基地做了大量的市场调研与分析,指出了酿酒葡萄发展基地存在的问题,并结合烟台地区实际的自然条件和人文条件,提出了目前烟台地区酿酒葡萄基地的五种不同的发展模式,并对其做了详细的分析。对于如何进行规模化生产,如何顺利推广新的技术方法,使农民和企业实现双赢,本文结合张裕公司酿酒葡萄基地的发展情况,给出了规模化、集约化种植的发展战略,保留了一些成型且具有优势的发展模式,并对其加以改进,实现各模式的优势互补。并以发挥种植酿酒葡萄的规模效益为前提,提出了一种酿酒葡萄基地新的发展模式,即产学研相互结合的产销联合体,可以减少酿酒葡萄种植的成本,提高葡萄酒原料的竞争力。本研究对调整烟台农业产业结构,促进烟台地区经济发展具有一定的借鉴作用,同时,对全国其他酿酒葡萄种植基地也具有一定的启示意义。
[Abstract]:With the continuous improvement of people's living standard and quality of life, people's drinking habits are gradually changing, and the demand for wine is increasing, but now compared with some developed countries abroad. The amount of wine consumed by the Chinese is not particularly large, although there is a market impact from imported wine brands. Yantai City is one of the main producing areas of modern wine production in China. The history of wine grape planting has a long history and has been developing up to now. Yantai region has become the largest wine production base in China. Therefore, this paper takes Yantai Changyu Brewery Company as an example to study the wine grape base in Yantai region. First of all, through the introduction of wine and wine wine base related development history, to explain the relevant theories of domestic and foreign scholars. Then, this paper uses field investigation, statistical analysis, comprehensive comparison and other research methods. A large number of market research and analysis on wine and wine grape base have been done, and the problems of wine grape development base have been pointed out, and combined with the actual natural and human conditions in Yantai area. Five different development models of wine-grape base in Yantai area are put forward, and detailed analysis is made on how to carry out large-scale production and how to popularize new technical methods smoothly. To make farmers and enterprises achieve win-win, combined with the development of Changyu wine grape base, this paper gives the development strategy of large-scale, intensive planting, and retains some shaping and advantages of the development model. And to improve it, to achieve the complementary advantages of each model, and in order to bring into play the scale of wine grape as the premise, a new development model of wine grape base is put forward. That is, the combination of production, education and research can reduce the cost of wine grape planting and improve the competitiveness of wine raw materials. To promote the economic development of Yantai area has certain reference function, at the same time, it also has certain enlightenment significance to other wine-grape planting bases in China.
【学位授予单位】：烟台大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82

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