TTI集团发展战略研究

发布时间：2018-01-15 17:44

本文关键词：TTI集团发展战略研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：TTI集团成立于1985年,是高端家居装修工具及建筑工具的世界级供应商之一。产品系列有:可充电式工具,地板护理工具,花园修饰工具,太阳能照明工具等。公司总部设于香港,在美国,澳大利亚,日本,法国,德国,新西兰等地都拥有自己的分公司。旗下拥有Milwaukee,REG,AEG及RYOBI等多个信誉卓著的品牌,到2016年为止,公司年营业额超过50亿美金,全球雇员超过25000人,是香港上市公司机电行业的龙头白马股。在过去的9年中,TTI集团的营业额每年不断增长,屡创新高。本文将重点对TTI集团的发展战略进行深入研究和分析,以及通过自己的亲身感受,尝试揭示TTI集团如何从一个小小的OEM企业通过收购其它公司品牌,如何通过企业整合,达到盈利,最后逐渐发展为世界级公司的道路。希望其经验可以为国家同类外资企业在制定发展战略,收购品牌收时提供借鉴和参考。文章共有绪论,企业的外部环境分析,公司内部条件分析,SWOT分析及发展战略选择,公司战略发展的保障措施,总结与创新与展望等6个章节。文中描述了在中国电动工具企业当前研发不足,品牌意识缺乏的情况下,TTI集团是如何从一个OEM企业成长为世界排名第二的电动工具龙头的传奇。也通过PEST的方法分析了在当今特朗普上台,美国制造业回流,美联储持续加息,中国货币超发,原材料上涨,高赋税等恶劣的宏观外部环境下,中国的电动工具企业该如何改革创新,利用科技的提升,如何开发出人们新的需求点。文章重点分析了 TTI集团的潜在竞争对手,替代品的压力,供应商和买方的议价能力,以及TTI集团是如何与主要竞争对手博世集团和史丹利百得集团展开激烈的品牌,研发和价格的竞争。在内部条件分析中,文章描绘了 TTI集团是如何逐渐优化企业组织,如何提升企业人力资源,以及如何通过稳定的财务设计,加大研发投入,开发出市场资源的,解释了什么是TTI集团的核心竞争力。最后,通过SWOT分析,推出了 TTI集团增长性战略和相关多元化的未来发展战略。以及为了的发展战略的实施,TTI集团如何从组织架构,企业文化,信息化管理等方面实行的保障措施。
[Abstract]:TTI Group, founded in 1985, is one of the world class suppliers of high-end home decoration tools and construction tools. Our products include: rechargeable tools, floor care tools, garden finishing tools. The company is headquartered in Hong Kong and has its own subsidiaries in the United States, Australia, Japan, France, Germany, New Zealand, etc. AEG, RYOBI and other reputable brands, as of 2016, the company's annual turnover of more than $5 billion, more than 25000 employees worldwide. It is the leading white horse stock in the machinery and electrical industry of listed companies in Hong Kong. The turnover of TTI Group has been increasing every year for the past 9 years. This article will focus on the development strategy of TTI Group in-depth research and analysis, as well as through their own personal experience. Try to reveal how TTI Group from a small OEM enterprise through the acquisition of other corporate brands, through corporate integration, to achieve profitability. Finally, the way to develop into a world-class company. I hope its experience can provide a reference and reference for similar foreign-funded enterprises in the formulation of development strategy, brand acquisition and collection. The analysis of the external environment of the enterprise, the analysis of the internal condition of the company, the SWOT analysis and the choice of the development strategy, the safeguard measures of the company's strategic development. Summary and innovation and prospect of 6 chapters. This paper describes the current situation of lack of R & D and brand awareness in Chinese power tools enterprises. TTI Group has grown from a OEM company to the world's No. 2 power tool leader. It also uses PEST's approach to analyze the flow of American manufacturing back to power in today's Trump era. The Federal Reserve continues to raise interest rates, China's currency overissued, raw materials rising, high taxes and other adverse macro external environment, China's power tools enterprises how to reform and innovation, the use of technology to improve. How to develop new demand points. This paper focuses on the potential competitors of TTI Group, the pressure of substitutes, and the bargaining power of suppliers and buyers. And how the TTI Group is engaged in fierce brand, R & D and price competition with its main competitors Bosch Group and Stanley Parder Group. This paper describes how TTI Group gradually optimizes the organization of enterprises, how to enhance human resources of enterprises, and how to increase R & D investment and develop market resources through stable financial design. Explain what is the core competitiveness of TTI Group. Finally, through SWOT analysis. Introduced the TTI Group growth strategy and related diversification of the future development strategy. And for the implementation of the development strategy TTI Group from the organizational structure, corporate culture. Information management and other aspects of the implementation of safeguards.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F273.1

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