BOP战略背景下影响农机扩散的政府补贴因素分析——基于多Agent建模的仿真研究

发布时间：2018-01-15 18:41

本文关键词：BOP战略背景下影响农机扩散的政府补贴因素分析——基于多Agent建模的仿真研究　出处：《管理评论》2017年07期 　论文类型：期刊论文

【摘要】：与西方BOP战略不同,政府在我国企业实施BOP战略中起着重要的推动作用。本文针对小型农机,运用多Agent建模方法建立了农户和农机厂商主体的行为模型,并给出了政府主体行为下农户支付函数,通过农户主体行为动作模拟,分析了不同政策补贴因素对农机扩散影响的动态过程。结果表明:补贴标准、购机方式、补贴方式、政策持续时间、农户收入等变化对农机扩散的影响非常明显,且在农机采纳率达到一定水平之前不应撤销补贴。适当加大补贴力度或采取定比补贴、差价购机等方式更有利于农机装备采纳。另外,补贴标准对农机厂商主体决策起着一定的影响作用,提高补贴标准会促使厂商竞争加大。这一研究结论可为我国企业采取BOP战略、农机需求预测分析和政策设计提供决策支持和参考。
[Abstract]:Different from the western BOP strategy, the government plays an important role in promoting the implementation of BOP strategy in Chinese enterprises. The multi-#en0# modeling method is used to establish the behavior model of farmers and agricultural machinery manufacturers, and the payment function of farmers under the behavior of government is given, and the behavior of farmers is simulated by the action of farmers. The dynamic process of the influence of different policy subsidy factors on agricultural machinery diffusion is analyzed. The results show that: subsidy standard, purchase mode, subsidy mode, policy duration. The influence of the change of farmers' income on the spread of agricultural machinery is very obvious, and the subsidies should not be abolished before the adoption rate of agricultural machinery reaches a certain level. In addition, the subsidy standard plays a certain role in the decision-making of agricultural machinery manufacturers. This conclusion can provide decision support and reference for Chinese enterprises to adopt BOP strategy, forecast analysis of agricultural machinery demand and policy design.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金面上项目(71372139)
【分类号】：F323.3;F426.4;F812.8
【正文快照】： 引言金字塔底层(Bottom of the Pyramid,BOP)群体主要是居住在发展中国家低收入人群,蕴含了巨大的消费潜能的市场。2002年,Prahalad和Hart[1]基于发达国家企业全球化的创新战略,通过开发BOP市场,解决全球贫困问题提出了一种新的思路与方法,即BOP战略。该战略从企业盈利前景的

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