生态链视角下我国光伏企业战略联盟构建研究

发布时间：2018-01-18 14:31

本文关键词：生态链视角下我国光伏企业战略联盟构建研究　出处：《甘肃政法学院》2017年硕士论文　论文类型：学位论文

【摘要】：我国光伏产业近年来快速崛起。2015年初,中国已经成为全世界范围内光伏发电装机容量最大的国家。目前,我国已有近五百家光伏类企业和组件制造企业,未来还会有更多的企业进入到光伏产业中。随着光伏企业数量的不断增多,行业内企业间的竞争日趋激烈。在此情境下,顺应光伏产业的发展需求,构建产业内企业战略联盟,促进企业走向合作竞争的轨道,不仅可以发挥战略联盟的集聚效应,更能够稳定光伏产业的竞争格局,提升我国光伏产业国际竞争力。与生物界种群间的相互依赖关系相类似,企业间的生存与发展也具有相互依赖性。在行业处于不断发展变化的过程中,企业应该像生物种群那样协同进化。而企业战略联盟正是这样一种新型的合作竞争组织模式,它强调企业各方在竞争合作中实现合理分工、资源互补和功能协同,并在共同的成长过程中共享学习机会和经验曲线效应,促进联盟内企业核心能力及联盟整体竞争实力的提升。生态学理论及仿生学方法,为企业战略联盟的研究提供了新的思维方式,借助生态学思维方式来考察战略联盟的生态链及联盟构建的原理,是本文的研究旨向所在。本文对企业战略联盟的理论进行生态价值分析,结合企业生态链的相关理论,以生态学的思维对企业战略联盟进行分析,讨论生态链下的企业战略联盟的结构形式并建立联盟共生体系。以光伏企业组为案例对象对我国光伏企业的目前状况进行分析,进而指出我国光伏企业进行战略联盟的必要性和可行性。随后结合生态链原理,以生态价值思维对我国光伏企业的现状及构建战略联盟所遇到的问题进行梳理,得出战略联盟在光伏企业中的应用具有普遍性、规律性的特征。通过当前的分析构建企业战略联盟的框架图,从企业内外部环境、战略模式选择、战略伙伴选择、利益分配原则、信任建立机制五个方面详细论述我国光伏企业战略联盟构建的要点,为我国光伏企业构建战略联盟提供理论基础。最后利用模糊理论分析企业战略联盟的评价原理,从产业环境、企业本身、联盟伙伴和信任机制四个维度评价战略联盟,指出我国光伏企业要想实现战略联盟绩效优化,需对影响因素合理分析、寻找,有针对性的进行因素完善。为光伏企业构建企业战略联盟提供可借鉴的经验,从而实现我国光伏企业竞争力提升的最终目的。
[Abstract]:In early 2015, China has become the largest photovoltaic power generation capacity in the world. There are nearly 500 photovoltaic enterprises and module manufacturing enterprises in China, and more enterprises will enter the photovoltaic industry in the future. With the increase of the number of photovoltaic enterprises. The competition among enterprises in the industry is becoming more and more fierce. In this situation, in accordance with the development needs of photovoltaic industry, build the strategic alliance of enterprises in the industry, promote enterprises to the track of cooperative competition. It can not only exert the agglomeration effect of strategic alliance, but also stabilize the competition pattern of photovoltaic industry and enhance the international competitiveness of photovoltaic industry in China. The existence and development of enterprises are also interdependent. The industry is in the process of continuous development and change. Enterprises should co-evolve like biological populations, and strategic alliance of enterprises is such a new mode of cooperative competition organization, which emphasizes the rational division of labor among all parties in competition and cooperation. Resource complementation and functional synergy, and sharing learning opportunities and experience curve effect in the common growth process, to promote the promotion of enterprise core competence and alliance overall competitive strength. Ecological theory and bionics methods. It provides a new way of thinking for the study of the strategic alliance of enterprises. With the help of the ecological thinking mode, the ecological chain of the strategic alliance and the principle of the alliance construction are investigated. This paper analyzes the ecological value of the theory of enterprise strategic alliance, combined with the relevant theory of enterprise ecological chain, with ecological thinking to analyze the strategic alliance of enterprises. This paper discusses the structure of the strategic alliance of enterprises under the ecological chain and establishes the symbiotic system of the alliance. Taking the photovoltaic enterprise group as the case object, this paper analyzes the current situation of the photovoltaic enterprises in China. Then it points out the necessity and feasibility of the strategic alliance of photovoltaic enterprises in our country. Then combined with the ecological chain principle, the paper combs the current situation of photovoltaic enterprises and the problems encountered in the construction of strategic alliance by ecological value thinking. The application of strategic alliance in photovoltaic enterprises has the characteristics of universality and regularity. Through the current analysis to construct the framework diagram of strategic alliance, from the internal and external environment of the enterprise, the choice of strategic model. Strategic partner selection, benefit distribution principle and trust establishment mechanism are discussed in detail on the key points of the strategic alliance construction of photovoltaic enterprises in China. This paper provides the theoretical basis for the construction of strategic alliance of photovoltaic enterprises in China. Finally, it analyzes the evaluation principle of strategic alliance of enterprises by using fuzzy theory, from the industrial environment to the enterprise itself. Four dimensions of alliance partners and trust mechanism to evaluate strategic alliance, pointing out that China's photovoltaic enterprises to achieve strategic alliance performance optimization, we need to reasonable analysis of the impact factors, to find out. It can provide the experience for photovoltaic enterprises to build strategic alliance and realize the ultimate goal of enhancing the competitiveness of Chinese photovoltaic enterprises.
【学位授予单位】：甘肃政法学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

【参考文献】