互联网环境下的创业决策、价值共创与创业绩效

发布时间：2018-01-19 04:25

本文关键词： 创业决策价值共创创业绩效互联网小米公司　出处：《管理学报》2017年08期 　论文类型：期刊论文

【摘要】：通过案例研究方法,以小米公司互联网创业过程为研究对象,构建一个互联网创业逻辑模型:以创业认知为前因与以战略定位为后果的创业决策逻辑,以互动类型为前因与以用户体验为后果的价值共创逻辑,以竞争力为前因与以收益力为后果的创业绩效逻辑,描述了创业决策通过价值共创影响创业绩效的机理与过程。该模型揭示了互联网环境下企业营造一个线上与线下的互动平台,选择产品创新与品牌营销作为互动环节,通过交流、交心与交易等互动类型实现信息共享、情感共鸣与利益共赢,以此强化用户的功能体验、情感体验与经济体验,进而提升以收益力与竞争力为指标的创业绩效。
[Abstract]:Through the method of case study, taking Xiaomi Company Internet Entrepreneurship process as the object of study, this paper constructs an Internet Entrepreneurial Logic Model: entrepreneurial decision logic with entrepreneurial cognition as antecedent and strategic orientation as the consequence. Take the interaction type as the antecedent and the user experience as the consequence value creates the logic, takes the competitive power as the antecedent and the profit force as the consequence of the entrepreneurial performance logic. This paper describes the mechanism and process of entrepreneurial decision making which influences entrepreneurial performance through value creation. This model reveals that enterprises create an interactive platform under the Internet environment both online and offline. Choose product innovation and brand marketing as the interactive link, through exchanges, exchanges and transactions to achieve information sharing, emotional resonance and win-win benefits, so as to strengthen the functional experience of users. Emotional experience and economic experience, and then improve the profitability and competitiveness as indicators of entrepreneurial performance.
【作者单位】：中南大学商学院;
【基金】：国家自然科学基金资助项目(71372064) 国家社会科学基金资助项目(14BJY085) 国际重大合作基金资助项目(71210003)
【分类号】：F274;F426.63
【正文快照】： 成立于2010年4月6日的北京小米科技有限责任公司(简称小米公司)开创“互联网手机”新品类,以互联网思维指导创业实践,奉行“与用户交朋友”的理念,从研发、市场、销售、服务与管理等价值链环节与用户深度互动,在智能手机的“红海”市场中做出了惊人的业绩:2014年,小米公司销售

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