母国区域导向、市场地位导向与企业绩效的关系研究

发布时间：2018-01-24 13:39

本文关键词： 对外直接投资新兴市场跨国企业母国区域导向市场地位导向企业绩效　出处：《管理评论》2017年11期 　论文类型：期刊论文

【摘要】：一般认为,由于地理距离的限制,母国区域导向是企业对外直接投资最主要的区位选择战略。但是,以寻求市场和战略资产为主要目的的新兴市场跨国企业不再视地理距离为主要障碍,而是主动进入具有高市场地位的发达经济体。然而,这种市场地位导向的对外直接投资行为并未得到足够重视。本文以2006-2013年主板上市的制造业企业为样本,探讨中国企业对外直接投资中,母国区域导向和市场地位导向对企业财务绩效和创新绩效的影响。结果表明,母国区域导向有助于提高企业的海外收入,但市场地位导向对企业海外收入没有直接影响;两者的交互会显著提高企业的海外收入;母国区域导向和市场地位导向都不利于企业获得所需专利,且两者交互对企业专利的影响是负向的。最后,文章进行了针对性讨论。
[Abstract]:It is generally believed that, because of the geographical distance restriction, the home country regional orientation is the most important location choice strategy of the enterprise outward direct investment. Emerging market multinationals, whose main purpose is to seek markets and strategic assets, no longer see geographical distance as a major obstacle, but take the initiative to enter advanced economies with high market positions... however. This market position oriented foreign direct investment behavior has not been paid enough attention. This paper takes the manufacturing enterprises listed on the main board from 2006 to 2013 as a sample to explore the Chinese enterprises' foreign direct investment. The impact of home country regional orientation and market position orientation on enterprise financial performance and innovation performance. However, the orientation of market position has no direct influence on the overseas income of enterprises; The interaction of the two will significantly increase the overseas income of enterprises; Both the home country regional orientation and the market position orientation are not conducive to the enterprises to obtain the required patents, and the interaction between the two has a negative impact on the enterprises' patents. Finally, the paper makes a targeted discussion.
【作者单位】：华东理工大学商学院;
【基金】：国家自然科学基金面上项目(71072071);国家自然科学基金青年项目(71202051) 中央高校基本科研业务费交叉学科与重大培育基金(WN1221001)
【分类号】：F406.7;F425
【正文快照】： (1)2009年4月,20国集团峰会曾拟将香港和澳门列入避税天堂黑名单,但在中国强烈反对下未成功。经合组织(OECD)同年列出了包括香港和澳门在内的黑名单。欧盟于2015年6月公布了自己的黑名单,其中包括香港。(2)本文对新兴市场跨国企业的定义采用Luo和Tung的研究[6],即“新兴市场跨

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