K烟草机械零配件公司竞争战略研究

发布时间：2018-02-11 14:17

本文关键词： 烟草机械零配件公司竞争战略战略分析战略实施与保障　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：烟草行业在我们国家来说是一个对经济起到重要作用的产业,长久以来对我国的经济发展产生了重大作用。烟草机械零配件公司作为烟草行业里一个重要的组成部分,对我国整个烟草行业的发展更是有着不可小觑的作用。长期以来,烟草机械零配件企业都是政府专管专营的一个行业,但是随着市场竞争的不断变化,民营烟草机械零配件企业不可避免地被推向市场。在市场经济外部环境发生深刻变化的时候,如何规划更适合自身发展的竞争战略,民营烟草机械零配件企业面临着更加严峻的挑战。这时,民营烟草机械零配件企业在竞争中占据有利地位就变得尤为重要。本文以K烟草机械零配件公司为例,对其竞争战略进行了分析,以便制定更适合的战略符合K公司的长远发展。本文第一章是绪论,主要阐明了K公司的研究背景和研究意义,以及研发方法和技术路线。第二章主要回顾了与竞争战略相关的文献,并对其进行逐一阐述。第三章主要介绍了K公司的概况,并对K公司目前所处的宏观环境及行业内的竞争环境进行了分析。第四章对K公司内部环境进行分析,主要分析了K公司当前的资源与条件,并进一步用SWOT矩阵进行深入剖析。第五章是在外部环境与内部环境分析的基础上,提出了K公司应该选择的竞争战略。第六章探讨了K公司竞争战略实施的保障措施,从研发能力的提升、战略性客户管理、提高品牌知名度、企业文化建设、风险控制与评估等方面进行了深入分析。通过对K公司的竞争战略的研究与分析,本论文希望对其他民营烟草机械零配件公司有一定的借鉴和参考作用。
[Abstract]:The tobacco industry is an important economic industry in our country, and has played an important role in the economic development of our country for a long time. As an important part of the tobacco industry, the tobacco machinery and spare parts company, For a long time, tobacco machinery and spare parts enterprises have been specialized by the government to specialize in an industry, but with the constant changes of market competition, the tobacco industry has played an important role in the development of the whole tobacco industry in China. When the external environment of the market economy changes profoundly, how to plan the competition strategy which is more suitable for the development of the private tobacco machinery and spare parts enterprises, The private tobacco machinery parts enterprises are facing more severe challenges. At this time, the private tobacco machinery parts enterprises play a more important role in the competition. This paper takes K Tobacco Machinery parts Company as an example. This paper analyzes its competitive strategy in order to make a more suitable strategy in line with the long-term development of K Company. The first chapter of this paper is an introduction, mainly expounding the research background and significance of K Company. The second chapter reviews the literature related to competition strategy and explains it one by one. Chapter three introduces the general situation of K Company. Chapter 4th analyzes the internal environment of K Company, mainly analyzes the current resources and conditions of K Company. In chapter 5th, on the basis of the analysis of external and internal environment, the author puts forward the competitive strategy that should be chosen by K Company. Chapter 6th discusses the safeguard measures of the implementation of the competition strategy of K Company. From the aspects of improving R & D capability, strategic customer management, brand awareness, corporate culture construction, risk control and evaluation, etc., through the research and analysis of K Company's competitive strategy, This paper hopes to be a reference for other private tobacco machinery parts companies.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4;F272

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