基于胜任力模型的FJ公司营销人员招聘体系优化研究

发布时间：2018-02-24 02:13

本文关键词： 胜任力胜任力模型招聘管理甄选招聘效果评估　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：在当前新的经济环境下,企业不仅面临产品和服务创新以及营销差异化的竞争,还面团队本身是否有竞争力和创造力的新考验。如何招聘到与公司和岗位匹配良好的人才,也成为企业关心的问题。本文围绕“基于胜任力模型的FJ公司营销人员招聘体系优化”展开研究,针对FJ公司营销人员匹配度不高和流失率高的问题,进行深入分析发现,要改善这一现状,需要构建FJ公司营销人员的胜任力模型和进行招聘体系的优化设计。本文基于胜任力模型及其应用研究基础上,对FJ公司实际状况进行了深入调研分析,通过访谈和归纳提炼出FJ公司营销人员胜任力要素为产品专业知识、营销专业知识、事业心、主动性、自信、亲和力、学习能力、人际关系能力和沟通谈判能力。在此基础上,通过构建FJ公司营销人员的胜任力模型,结合营销人员的实际情况,提出了基于岗位分析、招聘流程设计、结构化面试、无领导小组讨论以及招聘效果评估等招聘优化体系研究。基于胜任力模型的FJ公司招聘优化,能从源头入手,对人才选拔做到有标准和匹配度的筛选,提高人才进入团队后的适应性和创造性。基于胜任力模型的招聘体系的应用,能有效提高公司的招聘效率,节省成本和为企业的人才需求打下坚实基础和更好的实现公司发展战略。本文研究弥补了以前研究对于消费品行业的销售人员的胜任力模型的不足,为消费品行业的销售人员招聘提供了参考和有效的甄选标准。同时FJ公司基于胜任力模型的招聘体系优化研究,也给企业的人才招聘提供了方向参考。但本文在研究上还存在理论知识有限和样本数量不大的不足,希望通过此文引发更多人来关注这个领域的研究。
[Abstract]:In the new economic environment, enterprises face not only the competition of product and service innovation and marketing differentiation, but also the new test of whether the team is competitive and creative. This paper focuses on the optimization of the recruitment system of marketing personnel in FJ company based on competency model. Aiming at the problems of poor matching degree and high turnover rate of marketing personnel in FJ company, the paper makes a deep analysis and finds out that, In order to improve this situation, it is necessary to construct the competency model and optimize the recruitment system of the marketing staff of FJ Company. Based on the competency model and its application research, this paper makes a thorough investigation and analysis on the actual situation of FJ Company. Through interviews and summarization, the factors of competence of marketing personnel in FJ Company are product professional knowledge, marketing professional knowledge, career, initiative, self-confidence, affinity, learning ability, interpersonal relationship ability and communication and negotiation ability. By constructing the competency model of marketing personnel in FJ Company and combining with the actual situation of the marketing personnel, this paper puts forward the job analysis, recruitment process design, structured interview, etc. The recruitment optimization of FJ company based on competency model can start from the source and select talent with standard and matching degree. The application of the recruitment system based on competency model can effectively improve the recruitment efficiency of the company. Cost saving, laying a solid foundation for the enterprise's talent demand and better realizing the company's development strategy. This paper makes up for the deficiency of the previous research on the competency model of the sales personnel in the consumer goods industry. It provides a reference and effective selection criteria for the recruitment of sales personnel in consumer goods industry. At the same time, the optimization of recruitment system based on competency model of FJ Company is studied. It also provides a reference for the recruitment of talents in enterprises. However, there are still some deficiencies in the research in this paper, such as the limited theoretical knowledge and the small number of samples, so we hope that more people will pay attention to the research in this field through this paper.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F426.82

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