S食品公司发展战略与实施方案

发布时间：2018-02-26 18:19

本文关键词： S食品公司 SWOT矩阵分析战略管理职能战略　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：S食品公司创建于1994年,是集科研、种植、加工、贸易为一体的农副产品集约化企业。产品主要有脱水大蒜、辣椒、洋葱、姜、胡萝卜等脱水蔬菜制品,年生产能力20000吨。同时,芝麻素产品已小批量生产,2015年已取得生产专利,产品全部出口。S食品公司从家庭式作坊开始,不断发展成长,经历多个阶段,逐渐成为一定规模的企业。但因企业管理者缺乏一定的规划,缺乏战略意识和目标意识,在企业转型发展关键节点没有充分发展,导致企业增速较慢,企业发展有一定盲目性和局限性。在当前经济下行压力增大的情况下发展缓慢。因而,如何破解发展过程中尤其是转型期的困境,从全局出发制定该公司的发展战略并提供相应的实施方案是S食品公司亟待解决的问题。本文在收集整理大量相关文献资料的基础上,以战略管理为理论依据,系统地研究了S食品公司发展战略与实施方案。首先,通过阐述S食品公司的基本情况和发展阶段,提出公司当前面临的一些问题。其次,在提出问题的基础上,从外部环境和内部环境两方面,分析S食品公司的优势与劣势,所拥有的资源和能力,为该公司的战略制定奠定基础。进而,在SWOT矩阵模型分析基础上,通过确定战略目标,选择适应S食品公司的发展战略。最后,通过细化产品开发策略、市场营销策略和资金与人员管理策略和品牌塑造策略,使S食品公司的发展战略方案更具有可操作性,具容易实施和控制。本文特色与创新之处主要表现在三方面:(1)利用内外部环境分析,结合SWOT矩阵模型,揭示S食品公司的优势与劣势,拥有的资源和能力,面临的机遇与挑战;(2)在战略制定中,分析内部原因时引入企业发展历程因素,使战略方案更具有企业特色和可操作性;(3)针对制定的战略,分别就产品开发、市场营销、资金与人员管理和品牌塑造等提出了具体的策略,具有很强的可操作性,便于公司进行战略实施和控制。本文的研究不仅为S食品公司制定了符合公司实际的战略和实施方案,而且为其他同类企业发展战略的制定提供了理论依据与分析方法。
[Abstract]:S food company was founded in 1994, is a scientific research, planting, processing, trading as one of the intensive agricultural and sideline products. Products are mainly dehydrated garlic, pepper, onion, ginger, carrots and other dehydrated vegetable products, The annual production capacity is 20000 tons. At the same time, sesamin products have been produced in small quantities, and in 2015, the production patent has been obtained. However, due to the lack of planning, strategic awareness and goal awareness of enterprise managers, the key nodes of enterprise transformation and development have not been fully developed, resulting in a slow growth rate of enterprises. The development of enterprises has some blindness and limitation. Under the circumstance of increasing downward pressure, the development is slow. Therefore, how to solve the difficulties in the process of development, especially in the transition period, It is an urgent problem for S Food Company to formulate the development strategy of the company and provide the corresponding implementation plan from the overall situation. On the basis of collecting and sorting out a large number of relevant documents, this paper takes the strategic management as the theoretical basis. This paper systematically studies the development strategy and implementation plan of S food company. Firstly, by expounding the basic situation and developing stage of S food company, the paper puts forward some problems that the company is facing at present. Secondly, on the basis of putting forward the question, From two aspects of external environment and internal environment, this paper analyzes the advantages and disadvantages, resources and capabilities of S Food Company, which lays the foundation for the strategic formulation of S Foods Company. Furthermore, based on the analysis of SWOT matrix model, the strategic objectives are determined. Finally, through the refinement of product development strategy, marketing strategy, fund and personnel management strategy and brand shaping strategy, the development strategy of S food company is more operable. It is easy to implement and control. The characteristics and innovations of this paper are mainly manifested in three aspects: 1) using internal and external environment analysis, combined with SWOT matrix model, to reveal the advantages and disadvantages, resources and capabilities of S Foods Company. Opportunities and challenges faced in strategic formulation, when analyzing internal reasons, the factors of enterprise development history are introduced to make the strategic plan more characteristic and operable) in the light of the strategy, product development, marketing, etc. Fund and personnel management and brand shaping have put forward specific strategies, which have strong maneuverability, and are convenient for the company to carry out strategic implementation and control. The research in this paper not only makes the strategy and implementation scheme according to the company's actual situation for S Food Company. It also provides the theoretical basis and analytical method for the development strategy of other similar enterprises.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82;F272

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