山东历水能源科技有限公司竞争战略研究

发布时间：2018-03-02 18:52

本文选题：历水公司　切入点：净水机　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着工业飞速发展世界各国对于水资源的需求越来越高,水资源短缺、水污染越来越重、饮用水不安全已经逐渐成为世界各国必须重视的问题,而这些问题也威胁着人类的安全和发展。山东历水能源科技有限公司(以下简称历水公司)是一家刚成立不久的能源环保型企业,在各种污染特别是水污染的情况的加剧的背景下,以历水公司为研究对象分析净水行业的中小企业的竞争战略将是十分必要的。历水公司面临的外部机会主要是净水行业的进入和退出门槛都比较低、行业正处在高速发展时期,外部威胁主要是会受到行业大企业的挤压及低价无序的冲击;历水公司的优势主要是可以整合上下游资源、领导层决策迅速执行力强及掌握渠道资源,劣势主要是资源有限、没有核心技术及抗风险能力弱。论文结合企业战略管理的相关理论,利用文献研究、比较研究、调查访谈、定性及定量的研究方法,并采用了 PEST、五力模型、EFE、IFE、QSPM等分析工具,对净水行业环境和宏观环境进行了分析,也从多个方面对历水公司的内部资源进行了归纳和总结。其主要创新之处在于,通过分析研究认为历水公司的外部环境的机遇大于挑战,内部的劣势超过了优势,在此分析的基础上明确提出了历水公司的业务竞争战略为聚焦化战略。在总体聚焦化战略的指引下,从技术、产品、服务和区域等几个方面阐述了集中精力做好净水业务的具体要求,重点在家用净水板块和农村市场实施了几步走的市场策略,这些业务策略是根据市场的实际情况来设计和计划的,对于历水公司真正抓住重点合理分配资源、迅速取得业务上的突破起着至关重要的作用。为保障以上途径的顺利实施,论文强调了从信息管理、财务管理及企业文化等方面加强建设,从而保障公司各方面的正常运转。
[Abstract]:With the rapid development of industry in the world, the demand for water resources is getting higher and higher, water shortage, water pollution more and more serious, drinking water insecurity has gradually become the world's countries must pay attention to the problem. These problems also threaten the security and development of human beings. Shandong Lishui Energy Technology Co., Ltd. (hereinafter referred to as Lishui Company) is a newly established energy environmental protection enterprise. Against the background of increased pollution, especially water pollution, It will be very necessary to analyze the competitive strategy of small and medium-sized enterprises in the water purification industry. The external opportunities facing the company are mainly the low entry and exit barriers of the water purification industry, and the industry is in a period of rapid development. The external threats are mainly affected by the squeezing of large enterprises in the industry and the impact of disorderly low prices. The advantages of Li-shui companies are that they can integrate upstream and downstream resources, that the leadership has a strong ability to execute decisions quickly and master channel resources, and that the disadvantages are mainly limited resources. There is no core technology and weak ability to resist risks. This paper combines the relevant theories of enterprise strategic management, using literature research, comparative research, investigation interview, qualitative and quantitative research methods, and adopts the tools of pest, EFE, IFE, QSPM and so on. This paper analyzes the environment and macro environment of water purification industry, and sums up and summarizes the internal resources of Lishui Company from many aspects. Its main innovation lies in, Through the analysis and research, it is concluded that the external environment opportunities are greater than the challenges, and the internal disadvantages exceed the advantages. On the basis of this analysis, it is clearly put forward that the business competition strategy of Lishui Company is a focused strategy. Under the guidance of the overall focusing strategy, from the point of view of technology and products, Several aspects, such as services and regions, have elaborated the specific requirements for concentrating on the water purification business, with emphasis on the implementation of several steps of market strategy in the household water purification sector and the rural market. These business strategies are designed and planned according to the actual situation of the market, which is of vital importance for Lianshui Company to grasp the key points and allocate resources reasonably, and to make a breakthrough in business quickly, in order to ensure the smooth implementation of the above approaches. The paper emphasizes the construction of information management, financial management and corporate culture, so as to ensure the normal operation of all aspects of the company.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.2;F271

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